{"id":11115,"date":"2023-12-04T05:47:09","date_gmt":"2023-12-04T05:47:09","guid":{"rendered":"https:\/\/dmsretail.com\/RetailNews\/retail-remix-digging-into-thanksgiving-weekend-results-trends-predictions-from-adobe-digital-insights\/"},"modified":"2023-12-04T05:47:09","modified_gmt":"2023-12-04T05:47:09","slug":"retail-remix-digging-into-thanksgiving-weekend-results-trends-predictions-from-adobe-digital-insights","status":"publish","type":"post","link":"https:\/\/dmsretail.com\/RetailNews\/retail-remix-digging-into-thanksgiving-weekend-results-trends-predictions-from-adobe-digital-insights\/","title":{"rendered":"Retail Remix | Digging into Thanksgiving Weekend Results: Trends &#038; Predictions from Adobe Digital Insights"},"content":{"rendered":"<p> <p><a href=\"https:\/\/dmsretail.com\/online-workshops-list\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-496\" src=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png\" alt=\"Retail Online Training\" width=\"729\" height=\"91\" srcset=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png 729w, https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90-300x37.png 300w\" sizes=\"auto, (max-width: 729px) 100vw, 729px\" \/><\/a><\/p><br \/>\n<\/p>\n<div>\n  <head><\/p>\n<p>    <meta content=\"noindex, nofollow\" name=\"robots\"\/><br \/>\n    <title>Retail Remix | Digging into Thanksgiving Weekend Results: Trends &amp; Predictions from Adobe Digital Insights<\/title><br \/>\n    <meta content=\"width=device-width, initial-scale=1.0, maximum-scale=1.0, viewport-fit=cover\" name=\"viewport\"\/><br \/>\n    <meta content=\"retail, retailers, customer experience, technology\" name=\"keywords\"\/><br \/>\n    <meta content=\"Despite rumblings of a wary consumer, shopping results from Thanksgiving weekend reveal that consumers were eager to shop. For example, data from Adobe Digital Insights reveals that results from the weekend, especially Cyber Monday, beat initial projections.&#xA0;In this special episode of Retail...\" name=\"description\"\/><br \/>\n    <!-- Twitter --><br \/>\n<meta content=\"player\" name=\"twitter:card\"\/><br \/>\n<meta content=\"@TransistorFM\" name=\"twitter:site\"\/><br \/>\n<meta content=\"Digging into Thanksgiving Weekend Results: Trends &amp; Predictions from Adobe Digital Insights | Retail Remix | Episode 187\" name=\"twitter:title\"\/><br \/>\n<meta content=\"\" name=\"twitter:description\"\/><br \/>\n<meta content=\"https:\/\/share.transistor.fm\/e\/29db1593\" name=\"twitter:player\"\/><br \/>\n<meta content=\"500\" name=\"twitter:player:width\"\/><br \/>\n<meta content=\"180\" name=\"twitter:player:height\"\/><br \/>\n<meta content=\"https:\/\/images.transistor.fm\/file\/transistor\/images\/show\/7636\/medium_1581377770-artwork.jpg\" name=\"twitter:image\"\/><br \/>\n<meta content=\"Digging into Thanksgiving Weekend Results: Trends &amp; 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Predictions from Adobe Digital Insights oEmbed profile\" href=\"https:\/\/share.transistor.fm\/oembed?url=https%3A%2F%2Fshare.transistor.fm%2Fs%2F29db1593\"\/>\n<p>  <\/head><\/p>\n<p>  <body id=\"wp_automatic_ReadabilityBody\"><\/p>\n<header>\n<div class=\"container\">\n<div id=\"embed-player\" x-cloak=\"\" x-data=\"transistor.audioEmbedPlayer({&quot;id&quot;:7636,&quot;title&quot;:&quot;Retail Remix&quot;,&quot;website&quot;:&quot;https:\/\/retailtouchpoints.com\/podcast\/retail-remix&quot;,&quot;multiple_seasons&quot;:false,&quot;playlist_limit&quot;:25,&quot;feed_url&quot;:&quot;https:\/\/feeds.transistor.fm\/retail-remix&quot;,&quot;private&quot;:false,&quot;unlisted&quot;:false,&quot;disable_feed&quot;:false,&quot;disable_sharing&quot;:null,&quot;enable_downloads&quot;:true,&quot;remove_branding&quot;:false,&quot;apple_podcasts_url&quot;:&quot;https:\/\/podcasts.apple.com\/us\/podcast\/retail-remix\/id1498276353&quot;,&quot;spotify&quot;:&quot;https:\/\/open.spotify.com\/show\/2vrx7GK0qgvx4F47X4kUuv&quot;,&quot;overcast&quot;:&quot;&quot;,&quot;pocket_casts&quot;:&quot;https:\/\/pca.st\/0o62spv2&quot;,&quot;youtube&quot;:&quot;&quot;,&quot;castro&quot;:&quot;&quot;,&quot;podcast_addict&quot;:null,&quot;deezer&quot;:null,&quot;google_podcasts&quot;:null,&quot;radioPublic&quot;:&quot;&quot;,&quot;tuneIn&quot;:&quot;&quot;,&quot;castbox&quot;:&quot;&quot;,&quot;fountain&quot;:null,&quot;jiosaavn&quot;:null,&quot;gaana&quot;:null,&quot;pandora&quot;:&quot;&quot;,&quot;anghami&quot;:null,&quot;iHeartRadio&quot;:&quot;&quot;,&quot;soundcloud&quot;:&quot;&quot;,&quot;amazon_music&quot;:null,&quot;player_FM&quot;:null,&quot;goodpods&quot;:null,&quot;theme&quot;:{&quot;color&quot;:&quot;#444444&quot;,&quot;background&quot;:&quot;#ffffff&quot;,&quot;background_accent&quot;:&quot;#e0e0e0&quot;,&quot;background_contrast&quot;:&quot;#333333&quot;},&quot;playlist&quot;:false,&quot;episodes&quot;:[{&quot;id&quot;:1617428,&quot;title&quot;:&quot;Digging into Thanksgiving Weekend Results: Trends u0026 Predictions from Adobe Digital Insights&quot;,&quot;episode_type&quot;:&quot;full&quot;,&quot;number&quot;:187,&quot;season&quot;:1,&quot;formatted_published_at&quot;:&quot;November 29, 2023&quot;,&quot;duration&quot;:1656,&quot;duration_in_minutes&quot;:28,&quot;duration_in_mmss&quot;:&quot;27:36&quot;,&quot;trackable_media_url&quot;:&quot;https:\/\/chrt.fm\/track\/6734C3\/pdst.fm\/e\/media.transistor.fm\/29db1593\/bdb2ec92.mp3&quot;,&quot;share_url&quot;:&quot;https:\/\/share.transistor.fm\/s\/29db1593&quot;,&quot;transcript_url&quot;:null,&quot;artwork&quot;:&quot;https:\/\/images.transistor.fm\/file\/transistor\/images\/show\/7636\/thumb_1581377770-artwork.jpg&quot;,&quot;author&quot;:&quot;Retail TouchPoints&quot;,&quot;description&quot;:&quot;u003cdivu003eDespite rumblings of a wary consumer, shopping results from Thanksgiving weekend reveal that consumers were eager to shop. For example, data from Adobe Digital Insights reveals that results from the weekend, especially Cyber Monday, beat initial projections.u0026nbsp;u003c\/divu003eu003cdivu003eu003cbru003eIn this special episode of Retail Remix, host Alicia Esposito sits down with Vivek Pandya from Adobe Digital Insights to discuss how consumers shopped from the Thanksgiving table and their couches during the long weekend. Drawing on Adobe's extensive data collection and analysis, Vivek pulled the curtain back on the findings and revealed what consumer behaviors could tell us about the remainder of the holiday season &#x2013; and what retailers should do about it.u003c\/divu003eu003cdivu003eu003cbru003eCheck out this episode to learn:u0026nbsp;u003c\/divu003eu003culu003eu003cliu003eWhether retailers&#x2019; pricing and discounting strategies inspired consumers to cross off their holiday shopping lists;u0026nbsp;u003c\/liu003eu003cliu003eHow the ease of mobile shopping influenced overall traffic and spending results;u003c\/liu003eu003cliu003eWhich categories saw the biggest sales boost and why;u0026nbsp;u003c\/liu003eu003cliu003eIf major shopping days (like Black Friday and Cyber Monday) still heavily influence consumer action; andu003c\/liu003eu003cliu003eWhich trends and takeaways should guide retailers&#x2019; efforts going through the remainder of the holiday season.u003c\/liu003eu003c\/ulu003eu003cdivu003eu003cstrongu003eRELATED LINKSu003c\/strongu003eu003c\/divu003eu003culu003eu003cliu003eConnect with Vivek u003ca href=&quot;https:\/\/www.linkedin.com\/in\/vivekmpandya&quot;u003ehereu003c\/au003e.u003c\/liu003eu003cliu003eCheck out Adobe Analytics&#x2019; u003ca href=&quot;https:\/\/business.adobe.com\/resources\/holiday-shopping-report.html&quot;u003e2023 Holiday Shopping Reportu003c\/au003e.u003c\/liu003eu003cliu003eu003ca href=&quot;https:\/\/business.adobe.com\/products\/analytics\/adobe-analytics.html&quot;u003eLearn moreu003c\/au003e about Adobe Analytics.u003c\/liu003eu003c\/ulu003eu003cdivu003eRead more about u003ca href=&quot;https:\/\/www.retailtouchpoints.com\/?s=holiday&quot;u003eholiday shopping trendsu003c\/au003e on Retail TouchPoints.u003c\/divu003enu003cbru003eu003cdivu003eu003cstrongu003eRetail TouchPoints Personalization Special Reportu003c\/strongu003eu003cbru003eu003cbru003eLearn how to evolve from personalization to customization. u003ca href=&quot;https:\/\/www.retailtouchpoints.com\/resources\/from-personalization-to-customization-harnessing-data-and-analytics-to-foster-brand-love?utm_source=Retail Remix Podcastu0026amp;utm_medium=Podcast Adu0026amp;utm_campaign=Retail Remix Podcast Episode 188&quot;u003eDownload this special reportu003c\/au003e, sponsored by Volumental, today!u003c\/divu003e&quot;,&quot;formatted_summary&quot;:&quot;Despite rumblings of a wary consumer, shopping results from Thanksgiving weekend reveal that consumers were eager to shop. 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For example, data from Adobe Digital Insights reveals that results from the weekend, especially Cyber Monday, beat initial projections.\u00a0<\/p>\n<p>In this special episode of Retail Remix, host Alicia Esposito sits down with Vivek Pandya from Adobe Digital Insights to discuss how consumers shopped from the Thanksgiving table and their couches during the long weekend. Drawing on Adobe&#8217;s extensive data collection and analysis, Vivek pulled the curtain back on the findings and revealed what consumer behaviors could tell us about the remainder of the holiday season \u2013 and what retailers should do about it.<\/p>\n<p>Check out this episode to learn:\u00a0<\/p>\n<ul>\n<li>Whether retailers\u2019 pricing and discounting strategies inspired consumers to cross off their holiday shopping lists;\u00a0<\/li>\n<li>How the ease of mobile shopping influenced overall traffic and spending results;<\/li>\n<li>Which categories saw the biggest sales boost and why;\u00a0<\/li>\n<li>If major shopping days (like Black Friday and Cyber Monday) still heavily influence consumer action; and<\/li>\n<li>Which trends and takeaways should guide retailers\u2019 efforts going through the remainder of the holiday season.<\/li>\n<\/ul>\n<p><strong>RELATED LINKS<\/strong><\/p>\n<p><\/p>\n<div><strong>Retail TouchPoints Personalization Special Report<\/strong><\/p>\n<p>Learn how to evolve from personalization to customization. Download this special report, sponsored by Volumental, today!<\/p>\n<\/div>\n<\/section>\n<section class=\"show-description\">\n<h4>What is Retail Remix?<\/h4>\n<p>The rules of retail are constantly changing. Today, we&#8217;re in an exciting new era where brands can differentiate through experience and use technology to connect with customers in new and exciting ways. Retail Remix is a new podcast series brought to you by Retail TouchPoints, the industry&#8217;s leading source for news, insights and research for all things customer experience. Every week, we sit down with someone who is helping put a new spin on the retail experience. Hear from the top practitioners, analysts and innovators in retail, and see what new engagement opportunities await.<\/p>\n<\/section><\/div>\n<\/article>\n<\/div>\n<footer class=\"container\">\n<p>All audio, artwork, episode descriptions and notes are property of Retail TouchPoints, for Retail Remix, and published with permission by Transistor, Inc.<\/p>\n<p>  <span class=\"broadcast-by\"><\/p>\n<p>      <strong>Broadcast by<\/strong> <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"547px\" height=\"144px\" viewbox=\"0 0 547 144\" version=\"1.1\" class=\"transistor-logo\">\n    <g id=\"Page-1\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\">\n        <g id=\"transistor_horizontal\" fill-rule=\"nonzero\" fill=\"#FFFFFF\">\n            <g id=\"Group\" transform=\"translate(191.000000, 42.000000)\">\n                <polygon id=\"Shape\" points=\"0.7 10.4 0.7 1.8 38.6 1.8 38.6 10.4 24.5 10.4 24.5 58.3 14.7 58.3 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