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<\/div>\nCosmetics retailer The Body Shop has reignited its fight against animal testing with its long-term partners, Cruelty Free International.<\/p>\n
The company\u00a0is bringing back its campaign 25 years after the UK\u2019s absolute ban on animal testing was passed in 1998.<\/p>\n
The ban, which followed The Body Shop and Cruelty Free International\u2019s campaigning on the issue, was reversed in 2019 as the government re-aligned its policy with less stringent EU rules, allowing for the testing of cosmetics ingredients on animals.<\/p>\n
The move came despite 71% of the British public supporting the government reducing testing on animals and 17% saying animal testing was an issue of high importance to them, according to YouGov.<\/p>\n
To raise awareness of the changes and call for a reinstation of the full ban, the business has launched a limited-edition version of its \u201cForever Against Animal Testing\u201d t-shirt.<\/p>\n
Subscribe to Retail Gazette for free<\/strong><\/h5>\nSign up\u00a0here\u00a0to g<\/span>et the latest news straight into your inbox each morning<\/span>\u00a0<\/span><\/strong><\/p>\nThe t-shirt first appeared when the organisations campaigned on the issue during the 90s.<\/p>\n
All profits made from the t-shirt sales will go to Cruelty Free International to support their work to bring an end to animal testing, according to the company.<\/p>\n
The Body Shop international sustainability, activism and communications director Chris Davis said:<\/p>\n
\u201cWe and our partners started this fight against animal testing a long time ago, and our resolve is stronger than ever to see it through today.<\/p>\n
\u201cWe know the British public care passionately about animal rights, and we can\u2019t wait to see people show their support for the campaign by styling a Forever Against Animal Testing t-shirt their own way\u201d.<\/p>\n
The t-shirts will be available online from today and on sale in The Body Shop\u2019s flagship Battersea store.<\/p>\n
The t-shirt first appeared when the organisations campaigned on the issue during the 90s.<\/p>\n
All profits made from the t-shirt sales will go to Cruelty Free International to support their work to bring an end to animal testing, according to the company.<\/p>\n
The Body Shop international sustainability, activism and communications director Chris Davis said:<\/p>\n
\u201cWe and our partners started this fight against animal testing a long time ago, and our resolve is stronger than ever to see it through today.<\/p>\n
\u201cWe know the British public care passionately about animal rights, and we can\u2019t wait to see people show their support for the campaign by styling a Forever Against Animal Testing t-shirt their own way\u201d.<\/p>\n
The t-shirts will be available online from today and on sale in The Body Shop\u2019s flagship Battersea store.<\/p>\n