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<\/div>\nBershka has teamed up with AI-powered virtual fitting room platform 3DLOOK as it looks to reduce rising return rates and offer a more \u201cseamless online shopping experience\u201d.<\/p>\n
The Inditex-owned fashion retailer said the rollout of the new virtual try-on service hopes to \u201celiminate the fit and sizing guesswork\u201d typical of online shopping, to boost ecommerce sales.<\/p>\n
Customers can opt for a virtual try-on experience on Bershka\u2019s website by selecting an item and clicking on the \u201cSee how it fits me\u201d widget.<\/p>\n
Accessible on all mobile devices and laptops, the technology requires customers to take two photos \u2013 front and side views.<\/p>\n
Subscribe to Retail Gazette for free<\/strong><\/h5>\nSign up\u00a0here\u00a0to g<\/span>et the latest news straight into your inbox each morning<\/span>\u00a0<\/span><\/strong><\/p>\nUsing artificial intelligence, a voice assistant guides customers through the process, ensuring optimal posing for accurate results.<\/p>\n
The 3D mapping technology ofYourFit, combined with its advanced size recommendation system, delivers immediate advice on the most suitable size while creating an exceptionally realistic and accurate virtual fitting experience.<\/p>\n
The tool also offers personalized size recommendations through 3DLook\u2019s YourFit technology.<\/p>\n
Bershka ecommerce department said: \u201cWe want to provide the very best customer journey available, which requires removing the inconvenience of returning goods that don\u2019t fit quite right and providing the interactive experience young shoppers desire today.\u201d<\/p>\n
3DLook chief commercial officer Whitney Cathcart said: \u201cThe fashion industry is undergoing rapid transformation, with a strong focus on sustainability and efficiency \u2014 and it is up to the industry giants to lead by example.\u201d<\/p>\n
\u201cOur virtual fitting room technology has the power to revolutionize the online shopping experience and contribute to the development of a greener, more sustainable, and efficient fashion industry by reducing the number of size-related returns and appeal to a younger camera-driven digital generation, and we are thrilled to embark on this journey with BERSHKA<\/span> and anticipate its future expansion.\u201d<\/p>\n
Using artificial intelligence, a voice assistant guides customers through the process, ensuring optimal posing for accurate results.<\/p>\n
The 3D mapping technology ofYourFit, combined with its advanced size recommendation system, delivers immediate advice on the most suitable size while creating an exceptionally realistic and accurate virtual fitting experience.<\/p>\n
The tool also offers personalized size recommendations through 3DLook\u2019s YourFit technology.<\/p>\n
Bershka ecommerce department said: \u201cWe want to provide the very best customer journey available, which requires removing the inconvenience of returning goods that don\u2019t fit quite right and providing the interactive experience young shoppers desire today.\u201d<\/p>\n
3DLook chief commercial officer Whitney Cathcart said: \u201cThe fashion industry is undergoing rapid transformation, with a strong focus on sustainability and efficiency \u2014 and it is up to the industry giants to lead by example.\u201d<\/p>\n
\u201cOur virtual fitting room technology has the power to revolutionize the online shopping experience and contribute to the development of a greener, more sustainable, and efficient fashion industry by reducing the number of size-related returns and appeal to a younger camera-driven digital generation, and we are thrilled to embark on this journey with BERSHKA<\/span> and anticipate its future expansion.\u201d<\/p>\n