{"id":11027,"date":"2023-11-24T05:04:47","date_gmt":"2023-11-24T05:04:47","guid":{"rendered":"https:\/\/dmsretail.com\/RetailNews\/184-holiday-retail-sales-tips-from-seasoned-shop-owners\/"},"modified":"2023-11-24T05:04:47","modified_gmt":"2023-11-24T05:04:47","slug":"184-holiday-retail-sales-tips-from-seasoned-shop-owners","status":"publish","type":"post","link":"https:\/\/dmsretail.com\/RetailNews\/184-holiday-retail-sales-tips-from-seasoned-shop-owners\/","title":{"rendered":"184. Holiday Retail Sales Tips From Seasoned Shop Owners"},"content":{"rendered":"<p> <p><a href=\"https:\/\/dmsretail.com\/online-workshops-list\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-496\" src=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png\" alt=\"Retail Online Training\" width=\"729\" height=\"91\" srcset=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png 729w, https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90-300x37.png 300w\" sizes=\"auto, (max-width: 729px) 100vw, 729px\" \/><\/a><\/p><br \/>\n<\/p>\n<div>\n<p class=\"date\">Nov 20, 2023<\/p>\n<p><strong>\u00a0<\/strong>With host retail coach Wendy Batten<\/p>\n<p dir=\"ltr\">https:\/\/wendybatten.com\/184\/<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p dir=\"ltr\">You are in for a very special holiday treat on this<br \/>\nepisode of the Creative Shop Talk Podcast, my friends! Joining me<br \/>\non this episode are three of my Level Up<br \/>\nMastermind and Retailer\u2019s<br \/>\nInner Circle members: Amy Cseh, Amy Hart, and Jeff Lee, all<br \/>\nbrilliant and longstanding independent retail shop owners who have<br \/>\nbeen in the trenches and experienced ups and downs just like many.<br \/>\n(Links to follow along with all of them are below.)<\/p>\n<p dir=\"ltr\">\u00a0<\/p>\n<p dir=\"ltr\">The interview, which originally aired exclusively in<br \/>\nthe Retailer\u2019s Inner Circle Facebook group, is FULL of holiday<br \/>\nsales tips from these three seasoned shop owners.<\/p>\n<p dir=\"ltr\">\u00a0<\/p>\n<p dir=\"ltr\">Here are just a few of the sales tips we dug into:<\/p>\n<ul>\n<li dir=\"ltr\" aria-level=\"1\">\n<p dir=\"ltr\" role=\"presentation\">Take advantage of any of the<br \/>\nevents that are organized by the community or town.\u00a0<\/p>\n<\/li>\n<li dir=\"ltr\" aria-level=\"1\">\n<p dir=\"ltr\" role=\"presentation\">Ensure your staff is well trained<br \/>\nand knows exactly what you are trying to accomplish.<\/p>\n<\/li>\n<li dir=\"ltr\" aria-level=\"1\">\n<p dir=\"ltr\" role=\"presentation\">Set specific numbers goals for<br \/>\nyour staff so they can be engaged and track progress.<\/p>\n<\/li>\n<li dir=\"ltr\" aria-level=\"1\">\n<p dir=\"ltr\" role=\"presentation\">Know your customer base and<br \/>\nanticipate what they are looking for. Don\u2019t \u201cpanic buy\u201d merchandise<br \/>\njust because you have FOMO or think that\u2019s what you should be<br \/>\ndoing.<\/p>\n<\/li>\n<li dir=\"ltr\" aria-level=\"1\">\n<p dir=\"ltr\" role=\"presentation\">If you are an Inner Circle member,<br \/>\nimplement the sales strategies in the Sales Accelerator<br \/>\nmasterclass. (And if you aren\u2019t a member, maybe it\u2019s<br \/>\ntime to join the Retailer\u2019s Inner Circle!)<\/p>\n<\/li>\n<li dir=\"ltr\" aria-level=\"1\">\n<p dir=\"ltr\" role=\"presentation\">Don\u2019t miss the after Christmas<br \/>\nrush!\u00a0 Customers want to shop that week between Christmas and<br \/>\nNew Year\u2019s.<\/p>\n<\/li>\n<li dir=\"ltr\" aria-level=\"1\">\n<p dir=\"ltr\" role=\"presentation\">Have a plan for projected<br \/>\nsales\/buying plan for Q1. Sales will slow down after the holidays<br \/>\nare over and you don\u2019t want to be caught off guard. There is a new<br \/>\nmasterclass that just released into the Inner Circle this week all<br \/>\nabout Open to Buy Inventory Management that all members have access<br \/>\nto.<\/p>\n<\/li>\n<li dir=\"ltr\" aria-level=\"1\">\n<p dir=\"ltr\" role=\"presentation\">Pay attention to your return rate<br \/>\nper square foot. If something isn\u2019t selling fast enough, you may<br \/>\nneed to make a decision to downsize the display or get rid of the<br \/>\nline completely.<\/p>\n<\/li>\n<li dir=\"ltr\" aria-level=\"1\">\n<p dir=\"ltr\" role=\"presentation\">Plan your events &amp; weekly emails<br \/>\nahead of time so you aren\u2019t missing personal things during the<br \/>\nholiday season. It doesn\u2019t feel good to let personal things slide<br \/>\nfor the \u201csake of the store.\u201d<\/p>\n<\/li>\n<li dir=\"ltr\" aria-level=\"1\">\n<p dir=\"ltr\" role=\"presentation\">Do everything you can in advance,<br \/>\nincluding personal things. (By the time this podcast airs, Jeff\u2019s<br \/>\nhouse will have been fully decorated for Christmas for 2+<br \/>\nweeks!)<\/p>\n<\/li>\n<li dir=\"ltr\" aria-level=\"1\">\n<p dir=\"ltr\" role=\"presentation\">Amy C.\u2019s advice: \u201cBless and<br \/>\nrelease!\u201d You\u2019ve trained your staff and they are good at their<br \/>\njobs. Schedule your days off and enjoy your time outside of your<br \/>\nshop.<\/p>\n<\/li>\n<li dir=\"ltr\" aria-level=\"1\">\n<p dir=\"ltr\" role=\"presentation\">YOU are the only one who is going<br \/>\nto notice what doesn\u2019t get done.<\/p>\n<\/li>\n<li dir=\"ltr\" aria-level=\"1\">\n<p dir=\"ltr\" role=\"presentation\">Know what your \u201cno\u2019s\u201d are and<br \/>\nstick to them. If something is causing you stress, give it to a<br \/>\nteam member or simply don\u2019t do it.<\/p>\n<\/li>\n<\/ul>\n<p dir=\"ltr\">\u00a0<\/p>\n<p dir=\"ltr\">If you are interested in joining the Level Up<br \/>\nMastermind, we are opening 3 seats and would love to hear from<br \/>\nyou. Now that you\u2019ve \u201cmet\u201d three of the retailers who are part of<br \/>\nthe Level Up Mastermind, you may have a better feel for who we are.<br \/>\nHere is the link with more<br \/>\ninformation.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p dir=\"ltr\">About the Panelists:<\/p>\n<p dir=\"ltr\">Jeff Lee owns The Vintage Nest<br \/>\nHome &amp; Gifts in Mount Holly, NC. Facebook | Instagram<\/p>\n<p dir=\"ltr\">\u00a0<\/p>\n<p dir=\"ltr\">Amy Cseh owns Schoolhouse Salvage in<br \/>\nChagrin Falls, OH. Facebook |<br \/>\nInstagram<\/p>\n<p dir=\"ltr\">\u00a0<\/p>\n<p dir=\"ltr\">Amy Hart owns The Hare and the Hart in<br \/>\nThomasville, GA. Facebook |<br \/>\nInstagram<\/p>\n<p dir=\"ltr\">\u00a0<\/p>\n<p dir=\"ltr\">Related podcasts we think you\u2019ll like:\u00a0<\/p>\n<p dir=\"ltr\">Holiday Playlist:<br \/>\nFavorite Holiday-Themed Creative Shop Talk Podcast Playlist<\/p>\n<p dir=\"ltr\">Episode<br \/>\n182: Fresh Ways to Wow &amp; Delight Your Customers This Holiday<br \/>\nSeason<\/p>\n<p dir=\"ltr\">Episode<br \/>\n157: Best of Series: Growth Mindset with Jeff Lee<\/p>\n<p dir=\"ltr\">Episode<br \/>\n133: Retailer Success Series: Community, Culture, and CEO<br \/>\nMindset with Amy Cseh<\/p>\n<p dir=\"ltr\">Episode<br \/>\n78: Retailer Success Stories: Learning to Level Up with Amy<br \/>\nHart<\/p>\n<p dir=\"ltr\">About your host, Wendy Batten<\/p>\n<p dir=\"ltr\">In case we haven\u2019t met yet, I\u2019m Wendy, a small<br \/>\nbusiness coach and founder of the<br \/>\nRetailer\u2019s Inner Circle, where I help other independent shop<br \/>\nowners learn how to gain the right business skillsets to see more<br \/>\nprofits, paychecks, and joy as they navigate running their retail<br \/>\nbusiness.\u00a0<\/p>\n<p dir=\"ltr\">Through online classes, business coaching programs,<br \/>\nspeaking, and a top-ranked podcast,<br \/>\nI\u2019ve helped hundreds of retailers around the globe reclaim their<br \/>\ndream and see the success they want from their beautiful shops. My<br \/>\nsignature private coaching community, The<br \/>\nRetailer\u2019s Inner Circle, has helped retailers around the world<br \/>\nbuild their retail business skill sets and confidence.\u00a0<\/p>\n<p dir=\"ltr\">I am proud to have been featured in several major<br \/>\npublications, including my own business column in What Women Create<br \/>\nmagazine. I have been privileged to be a guest on top-ranked<br \/>\npodcasts and sought-after as a guest speaker and teacher for<br \/>\nseveral brands, associations, and communities that are passionate<br \/>\nabout the success of independent retailers.<\/p>\n<p dir=\"ltr\">When I\u2019m not coaching, you will find me either DIYing<br \/>\nand renovating my very imperfect old crooked cottage by the sea in<br \/>\nthe UNESCO World Heritage town of Lunenburg, NS, or blogging about<br \/>\nour travel and RVing adventures and the weird fun things we get up<br \/>\nto in our coastal village. I\u2019d love to invite you to check out one<br \/>\nof my free resources for real retailers at https:\/\/wendybatten.com\/free-resources\/\u00a0<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p dir=\"ltr\">For more support from Wendy<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p dir=\"ltr\">Retailer\u2019s<br \/>\nInner Circle &#8211; Join Wendy inside the best retailer\u2019s<br \/>\ncommunity<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p dir=\"ltr\">Wendysources for shop<br \/>\nowners\u00a0<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p dir=\"ltr\">Hang out and connect<br \/>\nwith Wendy on IG\u00a0<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p dir=\"ltr\">All<br \/>\nof Wendy\u2019s programs and services for shop owners can be found<br \/>\nHERE.\u00a0<\/p>\n<p dir=\"ltr\">Subscribe &amp; Review in<br \/>\niTunes<\/p>\n<p dir=\"ltr\">Are<br \/>\nyou subscribed to my podcast? If you\u2019re not, I\u2019d love you to<br \/>\nconsider it. Subscribing means you won\u2019t miss an episode!<\/p>\n<p>Click here to subscribe to iTunes!<\/p>\n<p><strong id=\"docs-internal-guid-85833f43-7fff-eadd-eb18-5b1a80de2423\">If you want to be more of<br \/>\na rockstar, I\u2019d love it if you could leave a review over on iTunes<br \/>\nas well.\u00a0 Those reviews help other retailers find my podcast<br \/>\nand they\u2019re also fun for me to go in and read.<br \/>\nJust click here to review, select<br \/>\n\u201cRatings and Reviews\u201d and \u201cWrite a Review\u201d and let me know what<br \/>\nyour favorite part of the podcast is. So grateful for you! Thank<br \/>\nyou!<\/strong><\/p>\n<\/div>\n<p><script>(function(d, s, id) {\n      var js, fjs = d.getElementsByTagName(s)[0];\n      if (d.getElementById(id)) return;\n      js = d.createElement(s); js.id = id;\n      js.src = \"https:\/\/connect.facebook.net\/en_US\/sdk.js#xfbml=1&version=v2.8&appId=834757889913083\";\n      fjs.parentNode.insertBefore(js, fjs);\n    }(document, 'script', 'facebook-jssdk'));<\/script><script async defer src=\"https:\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><br \/>\n<br \/><p><a href=\"https:\/\/dmsretail.com\/online-workshops-list\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-496\" src=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png\" alt=\"Retail Online Training\" width=\"729\" height=\"91\" srcset=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png 729w, https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90-300x37.png 300w\" sizes=\"auto, (max-width: 729px) 100vw, 729px\" \/><\/a><\/p><br \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nov 20, 2023 \u00a0With host retail coach Wendy Batten https:\/\/wendybatten.com\/184\/ \u00a0 You are in for a very special holiday treat on this episode of the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10881,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-11027","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcasts"],"_links":{"self":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts\/11027","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/comments?post=11027"}],"version-history":[{"count":0,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts\/11027\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/media\/10881"}],"wp:attachment":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/media?parent=11027"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/categories?post=11027"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/tags?post=11027"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}