{"id":10996,"date":"2023-11-20T07:44:28","date_gmt":"2023-11-20T07:44:28","guid":{"rendered":"https:\/\/dmsretail.com\/RetailNews\/shein-plans-manchester-office-as-it-targets-uk-expansion\/"},"modified":"2023-11-20T07:44:28","modified_gmt":"2023-11-20T07:44:28","slug":"shein-plans-manchester-office-as-it-targets-uk-expansion","status":"publish","type":"post","link":"https:\/\/dmsretail.com\/RetailNews\/shein-plans-manchester-office-as-it-targets-uk-expansion\/","title":{"rendered":"Shein plans Manchester office as it targets UK expansion"},"content":{"rendered":"

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\"Shein\"<\/div>\n

Shein is set to open a new office in Manchester as it eyes UK expansion.<\/p>\n

The site will be the fast fashion company\u2019s second in the UK. It has a London office, which employs roughly 40 workers.<\/p>\n

Shein will initially hire 15 staff members in 2024, according to The Mail on Sunday, with recruitment already underway.<\/p>\n

Positions are believed to be focussed on clothing buyers and designers for the UK and European market.<\/p>\n

The retailer already sources some of its clothing from Leicester and Manchester.<\/p>\n\n

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The news comes after Shein bought Missguided from Frasers Group last month.<\/p>\n

The purchase, which was made for an undisclosed sum, was the Chinese ecommerce giant\u2019s first British brand acquisition.<\/p>\n

Earlier this month, Shein also formally registered its interest in making a bid for Topshop, as the online giant sought to strengthen its fashion credentials.<\/p>\n

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