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\n <\/p>\nRetail Remix | How Liquid Death\u2019s Unconventional Creative Strategy Fuels Digital Growth<\/title><br \/>\n <meta content=\"width=device-width, initial-scale=1.0, maximum-scale=1.0, viewport-fit=cover\" name=\"viewport\"\/><br \/>\n <meta content=\"retail, retailers, customer experience, technology\" name=\"keywords\"\/><br \/>\n <meta content=\"From leveraging social media to exploring marketplaces and strategic advertising, there are countless avenues to capture mindshare and carve a unique space for your brand online. You can find a shining example of this immense potential in the canned water company Liquid Death.In this episode of...\" name=\"description\"\/><br \/>\n <!-- Twitter --><br \/>\n<meta content=\"player\" name=\"twitter:card\"\/><br \/>\n<meta content=\"@TransistorFM\" name=\"twitter:site\"\/><br \/>\n<meta content=\"How Liquid Death’s Unconventional Creative Strategy Fuels Digital Growth | Retail Remix | Episode 185\" name=\"twitter:title\"\/><br \/>\n<meta content=\"\" name=\"twitter:description\"\/><br \/>\n<meta content=\"https:\/\/share.transistor.fm\/e\/a12f9715\" name=\"twitter:player\"\/><br \/>\n<meta content=\"500\" name=\"twitter:player:width\"\/><br \/>\n<meta content=\"180\" name=\"twitter:player:height\"\/><br \/>\n<meta content=\"https:\/\/images.transistor.fm\/file\/transistor\/images\/show\/7636\/medium_1581377770-artwork.jpg\" name=\"twitter:image\"\/><br \/>\n<meta content=\"How Liquid Death’s Unconventional Creative Strategy Fuels Digital Growth | Retail Remix | Episode 185\" name=\"twitter:image:alt\"\/><br \/>\n<meta content=\"https:\/\/chrt.fm\/track\/6734C3\/pdst.fm\/e\/media.transistor.fm\/a12f9715\/2d3552b8.mp3\" name=\"twitter:player:stream\"\/><br \/>\n<meta content=\"audio\/mpeg\" name=\"twitter:player:stream:content_type\"\/><br \/>\n<!-- Open Graph --><br \/>\n<meta content=\"https:\/\/images.transistor.fm\/file\/transistor\/images\/show\/7636\/medium_1581377770-artwork.jpg\" property=\"og:image\"\/><br \/>\n<meta content=\"800\" property=\"og:image:height\"\/><br \/>\n<meta content=\"800\" property=\"og:image:width\"\/><\/p>\n<p> <meta content=\"app-id=1498276353\" name=\"apple-itunes-app\"\/>\n <link rel=\"icon\" type=\"image\/x-icon\" href=\"https:\/\/assets.transistor.fm\/assets\/favicon-636b619b27c8932b15adac78178e70ebdf1f2c3a33de896176872b88cb3a5e48.ico\"\/>\n <link rel=\"stylesheet\" href=\"https:\/\/assets.transistor.fm\/assets\/media-0da7803059c89e05ba59a4d1fccfb6c7e8ff51462d9262a65a8e31f3718bf24b.css\" media=\"all\"\/>\n <link rel=\"alternate\" type=\"application\/rss+xml\" title=\"Retail Remix\" href=\"https:\/\/feeds.transistor.fm\/retail-remix\"\/>\n <link rel=\"alternate\" type=\"application\/json+oembed\" title=\"How Liquid Death’s Unconventional Creative Strategy Fuels Digital Growth oEmbed profile\" href=\"https:\/\/share.transistor.fm\/oembed?url=https%3A%2F%2Fshare.transistor.fm%2Fs%2Fa12f9715\"\/>\n<p> <\/head><\/p>\n<p> <body id=\"wp_automatic_ReadabilityBody\"><\/p>\n<header>\n<div class=\"container\">\n<div id=\"embed-player\" x-cloak=\"\" x-data=\"transistor.audioEmbedPlayer({"id":7636,"title":"Retail Remix","website":"https:\/\/retailtouchpoints.com\/podcast\/retail-remix","multiple_seasons":false,"playlist_limit":25,"feed_url":"https:\/\/feeds.transistor.fm\/retail-remix","private":false,"unlisted":false,"disable_feed":false,"disable_sharing":null,"enable_downloads":true,"remove_branding":false,"apple_podcasts_url":"https:\/\/podcasts.apple.com\/us\/podcast\/retail-remix\/id1498276353","spotify":"https:\/\/open.spotify.com\/show\/2vrx7GK0qgvx4F47X4kUuv","overcast":"","pocket_casts":"https:\/\/pca.st\/0o62spv2","youtube":"","castro":"","podcast_addict":null,"deezer":null,"google_podcasts":null,"radioPublic":"","tuneIn":"","castbox":"","fountain":null,"jiosaavn":null,"gaana":null,"pandora":"","anghami":null,"iHeartRadio":"","soundcloud":"","amazon_music":null,"player_FM":null,"goodpods":null,"theme":{"color":"#444444","background":"#ffffff","background_accent":"#e0e0e0","background_contrast":"#333333"},"playlist":false,"episodes":[{"id":1591929,"title":"How Liquid Death’s Unconventional Creative Strategy Fuels Digital Growth","episode_type":"full","number":185,"season":1,"formatted_published_at":"November 13, 2023","duration":2831,"duration_in_minutes":47,"duration_in_mmss":"47:11","trackable_media_url":"https:\/\/chrt.fm\/track\/6734C3\/pdst.fm\/e\/media.transistor.fm\/a12f9715\/2d3552b8.mp3","share_url":"https:\/\/share.transistor.fm\/s\/a12f9715","transcript_url":null,"artwork":"https:\/\/images.transistor.fm\/file\/transistor\/images\/show\/7636\/thumb_1581377770-artwork.jpg","author":"Retail TouchPoints","description":"u003cdivu003eFrom leveraging social media to exploring marketplaces and strategic advertising, there are countless avenues to capture mindshare and carve a unique space for your brand online. You can find a shining example of this immense potential in the canned water company Liquid Death.u003c\/divu003eu003cdivu003eu003cbru003eIn this episode of Retail Remix, we listen back to an exclusive conversation from the 2023 Retail Innovation Conference u0026amp; Expo between Claire Tassin from Morning Consult and Natalie Cotter, a key player in Liquid Death’s digital presence and growth strategy. This insightful discussion not only highlights what makes Liquid Death exceptional but also provides valuable cues and clues for other brands to apply at their businesses. Tune in to learn:u003c\/divu003eu003culu003eu003cliu003eHow Liquid Death found its target audience through customer support and discovered that moms love the product for their kids' hydration;u003c\/liu003eu003cliu003eThe brand’s approach to testing and scaling new channels, especially among mid- to lower-funnel opportunities;u003c\/liu003eu003cliu003eWhy the brand has succeeded with unconventional marketing tactics, such as partnering with influencers and creating a Spotify album from negative customer feedback; andu003c\/liu003eu003cliu003eThe importance of “winning the internet for a day” and how Liquid Death has done that through social media takeovers and unexpected partnerships.u0026nbsp;u003c\/liu003eu003c\/ulu003eu003cdivu003eu003cstrongu003eRELATED LINKSu003c\/strongu003eu003c\/divu003eu003culu003eu003cliu003eConnect with Natalie u003ca href="https:\/\/www.linkedin.com\/in\/nataliekcotter"u003ehereu003c\/au003e.u003c\/liu003eu003cliu003eConnect with Claire u003ca href="https:\/\/pro.morningconsult.com\/authors\/ctassin"u003ehereu003c\/au003e.u003c\/liu003eu003cliu003eLearn more about u003ca href="https:\/\/liquiddeath.com\/"u003eLiquid Deathu003c\/au003e.u003c\/liu003eu003cliu003eu003ca href="https:\/\/www.retailtouchpoints.com\/topics\/digital-commerce\/liquid-death-brand-marketing"u003eGet key highlightsu003c\/au003e from the conversation on Retail TouchPoints.u003c\/liu003eu003cliu003eCheck out more content from the u003ca href="https:\/\/retailinnovationconference.com\/"u003eRetail Innovation Conference u0026amp; Expou003c\/au003e.u003c\/liu003eu003cliu003eRead more about u003ca href="https:\/\/www.retailtouchpoints.com\/?s=e-commerce"u003eecommerce trendsu003c\/au003e on Retail TouchPoints.u003c\/liu003eu003c\/ulu003enu003cbru003eu003cdivu003eu003cstrongu003e2023 Store Operations Survey Reportu003cbru003eu003cbru003eu003c\/strongu003eFind out how 120+ of your retail peers are tackling top store ops challenges. u003ca href="https:\/\/www.retailtouchpoints.com\/resources\/store-operations-benchmark-survey-2023?utm_source=Retail%20Remix%20Podcastu0026amp;utm_medium=Podcast%20Adu0026amp;utm_campaign=Retail%20Remix%20Podcast%20Episode%20184"u003eu003cstrongu003eDownload the 2023 Store Operations Survey Reportu003c\/strongu003eu003c\/au003e today!u003c\/divu003e","formatted_summary":"From leveraging social media to exploring marketplaces and strategic advertising, there are countless avenues to capture mindshare and carve a unique space for your brand online. You can find a shining example of this immense potential in the canned water company Liquid Death.In this episode of Retail Remix, we listen back to an exclusive conversation from the 2023 Retail Innovation Conference u0026 Expo between Claire Tassin from Morning Consult and Natalie Cotter, a key player in Liquid Death’s digital presence and growth strategy. This insightful discussion not only highlights what makes Liquid Death exceptional but also provides valuable cues and clues for other brands to apply at their businesses. Tune in to learn:How Liquid Death found its target audience through customer support and discovered that moms love the product for their kids' hydration;The brand’s approach to testing and scaling new channels, especially among mid- to lower-funnel opportunities;Why the brand has succeeded with unconventional marketing tactics, such as partnering with influencers and creating a Spotify album from negative customer feedback; andThe importance of “winning the internet for a day” and how Liquid Death has done that through social media takeovers and unexpected partnerships. RELATED LINKSConnect with Natalie here.Connect with Claire here.Learn more about Liquid Death.Get key highlights from the conversation on Retail TouchPoints.Check out more content from the Retail Innovation Conference u0026 Expo.Read more about ecommerce trends on Retail TouchPoints.","embed_html":"u003ciframe width="100%" height="180" frameborder="no" scrolling="no" seamless src="https:\/\/share.transistor.fm\/e\/a12f9715"u003eu003c\/iframeu003en"}]})\" null=\"\" :class=\"theme.background.toLowerCase() == '#ffffff' && 'player-border'\" class=\"tabs player-large\" :style=\"{
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You can find a shining example of this immense potential in the canned water company Liquid Death.<\/p>\n<p>In this episode of Retail Remix, we listen back to an exclusive conversation from the 2023 Retail Innovation Conference & Expo between Claire Tassin from Morning Consult and Natalie Cotter, a key player in Liquid Death\u2019s digital presence and growth strategy. This insightful discussion not only highlights what makes Liquid Death exceptional but also provides valuable cues and clues for other brands to apply at their businesses. Tune in to learn:<\/p>\n<ul>\n<li>How Liquid Death found its target audience through customer support and discovered that moms love the product for their kids’ hydration;<\/li>\n<li>The brand\u2019s approach to testing and scaling new channels, especially among mid- to lower-funnel opportunities;<\/li>\n<li>Why the brand has succeeded with unconventional marketing tactics, such as partnering with influencers and creating a Spotify album from negative customer feedback; and<\/li>\n<li>The importance of \u201cwinning the internet for a day\u201d and how Liquid Death has done that through social media takeovers and unexpected partnerships.\u00a0<\/li>\n<\/ul>\n<p><strong>RELATED LINKS<\/strong><\/p>\n<p>\n <\/section>\n<section class=\"show-description\">\n<h4>What is Retail Remix?<\/h4>\n<p>The rules of retail are constantly changing. Today, we’re in an exciting new era where brands can differentiate through experience and use technology to connect with customers in new and exciting ways. Retail Remix is a new podcast series brought to you by Retail TouchPoints, the industry’s leading source for news, insights and research for all things customer experience. Every week, we sit down with someone who is helping put a new spin on the retail experience. Hear from the top practitioners, analysts and innovators in retail, and see what new engagement opportunities await.<\/p>\n<\/section><\/div>\n<\/article>\n<\/div>\n<footer class=\"container\">\n<p>All audio, artwork, episode descriptions and notes are property of Retail TouchPoints, for Retail Remix, and published with permission by Transistor, Inc.<\/p>\n<p> <span class=\"broadcast-by\"><\/p>\n<p> <strong>Broadcast by<\/strong> <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"547px\" height=\"144px\" viewbox=\"0 0 547 144\" version=\"1.1\" class=\"transistor-logo\">\n <g id=\"Page-1\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\">\n <g id=\"transistor_horizontal\" fill-rule=\"nonzero\" fill=\"#FFFFFF\">\n <g id=\"Group\" transform=\"translate(191.000000, 42.000000)\">\n <polygon id=\"Shape\" points=\"0.7 10.4 0.7 1.8 38.6 1.8 38.6 10.4 24.5 10.4 24.5 58.3 14.7 58.3 14.7 10.4\"\/>\n <path d=\"M63.3,26.2 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