{"id":10903,"date":"2023-11-10T07:16:52","date_gmt":"2023-11-10T07:16:52","guid":{"rendered":"https:\/\/dmsretail.com\/RetailNews\/in-pictures-miniso-unveils-oxford-street-flagship-amid-rapid-uk-expansion\/"},"modified":"2023-11-10T07:16:52","modified_gmt":"2023-11-10T07:16:52","slug":"in-pictures-miniso-unveils-oxford-street-flagship-amid-rapid-uk-expansion","status":"publish","type":"post","link":"https:\/\/dmsretail.com\/RetailNews\/in-pictures-miniso-unveils-oxford-street-flagship-amid-rapid-uk-expansion\/","title":{"rendered":"In pictures: Miniso unveils Oxford Street flagship amid rapid UK expansion"},"content":{"rendered":"

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\"Miniso<\/div>\n

Miniso will open the doors to its biggest ever store in the UK along London\u2019s Oxford Street on Friday.<\/p>\n

The 2,700sq ft flagship is one of three new stores the Chinese giant is set to unveil before the end of this year.<\/p>\n

Located at 100 Oxford Street, the store\u00a0showcases the retailer\u2019s new beauty and fragrance collection alongside its range of plushies, home furnishings and toys.<\/p>\n

The tickled-pink outlet also stocks the brand\u2019s TikTok-favourite Blind Boxes, a curated collection of Chinese snacks and its new Christmas range.<\/p>\n

\"\"\"MinisoThe Oxford Street flagship marks Miniso\u2019s 23rd UK store and its third stand-alone high-street location, following quickly behind the opening of its smallest concept store in the capital\u2019s Chinatown.<\/p>\n

Miniso UK chief operating officer Saad Usman said: \u201cThe Oxford Street store marks a significant milestone in our journey\u2014a testament to our unwavering belief that \u2018Life is for Fun.\u2019<\/p>\n

\u201cWe\u2019re thrilled to extend this philosophy to the lively Oxford Street community. Our store isn\u2019t just any retail space; it\u2019s a vibrant hub of joy and creativity.\u201d<\/p>\n

\"Miniso\"MinisoClick here to sign up to Retail Gazette\u2018s free daily email newsletter<\/strong><\/em><\/p>\n<\/p><\/div>\n