{"id":10838,"date":"2023-11-03T06:57:04","date_gmt":"2023-11-03T06:57:04","guid":{"rendered":"https:\/\/dmsretail.com\/RetailNews\/watch-sainsburys-unveils-christmas-ad-starring-rick-astley\/"},"modified":"2023-11-03T06:57:04","modified_gmt":"2023-11-03T06:57:04","slug":"watch-sainsburys-unveils-christmas-ad-starring-rick-astley","status":"publish","type":"post","link":"https:\/\/dmsretail.com\/RetailNews\/watch-sainsburys-unveils-christmas-ad-starring-rick-astley\/","title":{"rendered":"Watch: Sainsbury&#8217;s unveils Christmas ad starring Rick Astley"},"content":{"rendered":"<p> <p><a href=\"https:\/\/dmsretail.com\/online-workshops-list\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-496\" src=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png\" alt=\"Retail Online Training\" width=\"729\" height=\"91\" srcset=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png 729w, https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90-300x37.png 300w\" sizes=\"auto, (max-width: 729px) 100vw, 729px\" \/><\/a><\/p><br \/>\n<\/p>\n<div>\n<div class=\"td-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" class=\"entry-thumb\" src=\"https:\/\/www.retailgazette.co.uk\/wp-content\/uploads\/2023\/11\/RG-image-12.jpg\" srcset=\"https:\/\/www.retailgazette.co.uk\/wp-content\/uploads\/2023\/11\/RG-image-12.jpg 600w, https:\/\/www.retailgazette.co.uk\/wp-content\/uploads\/2023\/11\/RG-image-12-300x200.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" alt=\"Sainsbury's\" title=\"Sainsbury's\"\/><\/div>\n<p>Sainsbury\u2019s has unveiled its Christmas advert for 2023 starring singer Rick Astley.<\/p>\n<p>The one-minute long ad is set inside one of its supermarkets, where a girl asks on the tannoy, \u201cHey Sainsbury\u2019s, what does Santa eat for his Christmas dinner?\u201d.<\/p>\n<p>Colleagues working in the store can be seen offering suggestions of festive dishes including several from its Taste the Difference Christmas range.<\/p>\n<p>The campaign, created by advertising agency New Commercial Arts, features a cameo from Astley asking,\u00a0\u201chow about some cheese?\u201d, while a colleague responds \u201cC\u2019mon Rick, cheese before pudding, you know the rules\u201d and another sings \u201cand so do I\u201d in an all too familiar tune.<\/p>\n<p>It then pans to a birds-eye view of Santa\u2019s Christmas feast, with an overlay of the supermarket\u2019s new brand promise \u2018Good Food for All of Us\u2019 which it launched in September.<\/p>\n<p><iframe loading=\"lazy\" title=\"This Christmas, one little girl asks one BIG question | Sainsbury&#039;s Christmas 2023\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/vrlx6oXyECA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<hr\/>\n<h5 style=\"text-align: center;\"><strong>Subscribe to Retail Gazette for free<\/strong><\/h5>\n<p style=\"text-align: center;\"><span class=\"x_al\">Sign up\u00a0here\u00a0to g<\/span><span class=\"x_al\">et the latest news straight into your inbox each morning<\/span><strong><span class=\"al\">\u00a0<\/span><\/strong><\/p>\n<hr\/>\n<p>For the first time, the grocer has recruited its own employees to feature in its advert in a bid to showcase the role its 152,000 colleagues up and down the country play at Christmas and all year round.<\/p>\n<p>The ad is set to premiere at 8pm tonight on itv during Coronation Street.<\/p>\n<p>Sainsbury\u2019s head of campaigns Emma Bisley said: \u201cThe festive season is a magical time of year and our role is to help our customers have an extra special Christmas, especially when it comes to the food.<\/p>\n<p>\u201cWe wanted to create an advert that champions our colleagues all over the country, as well as highlighting the innovation of this year\u2019s Taste the Different range.<\/p>\n<p>\u201cFrom brand-new festive treats to offers on household Christmas favourites, Sainsbury\u2019s has something for everyone\u2019s table \u2013 whatever the budget or tastebuds.<\/p>\n<p>\u201cWith this year\u2019s advert, we wanted to bring to life the fun of the holidays and the excitement that comes with planning Christmas dinner, while showcasing Sainsbury\u2019s variety of delicious and quality products because good food should be for all.\u201d<\/p>\n<p><em><strong>Click here to sign up to Retail Gazette\u2018s free daily email newsletter<\/strong><\/em><\/p>\n<\/p><\/div>\n<p><p><a href=\"https:\/\/dmsretail.com\/online-workshops-list\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-496\" src=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png\" alt=\"Retail Online Training\" width=\"729\" height=\"91\" srcset=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png 729w, https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90-300x37.png 300w\" sizes=\"auto, (max-width: 729px) 100vw, 729px\" \/><\/a><\/p><br \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sainsbury\u2019s has unveiled its Christmas advert for 2023 starring singer Rick Astley. The one-minute long ad is set inside one of its supermarkets, where a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10839,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":["post-10838","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-magazines"],"_links":{"self":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts\/10838","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/comments?post=10838"}],"version-history":[{"count":0,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts\/10838\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/media\/10839"}],"wp:attachment":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/media?parent=10838"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/categories?post=10838"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/tags?post=10838"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}