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<\/div>\nA fifth of Britons start their Christmas planning in November, according to John Lewis\u2019s report into changing festive habits.<\/p>\n
The department store\u2019s commercial director Kathleen Mitchell said the trend is driven by both shoppers getting excited for the festive season and trying to spread costs.<\/p>\n
\u201cWhile we see a spike in searches for Christmas trees immediately after the summer holidays, people begin shopping in earnest on 10 November \u2013 a 45-day run-up to the big event,\u201d she told The Guardian.<\/p>\n
John Lewis has benefitted from the early surge with sales of its Christmas ranges up 10% year on year in October whilst the number of visitors to its dedicated festive department was also up 13%.<\/p>\n
The retailer\u2019s report, which is based upon sales analysis and YouGov polling, also forecasts that shoppers will purchase fewer and cheaper products this year as the cost-of-living crisis continues to bite.<\/p>\n
Other trends highlighted in the John Lewis report show that a third of homes have more than one Christmas tree whilst outdoor festive lights are also becoming the norm.<\/p>\n
Subscribe to Retail Gazette for free<\/strong><\/h5>\nSign up\u00a0here\u00a0to g<\/span>et the latest news straight into your inbox each morning<\/span>\u00a0<\/span><\/strong><\/p>\nHomemade gifts are also set to be a common sight this year and the department store has seen a big increase in demand for candles, soap and pottery making kits.<\/p>\n
One Christmas tradition that appears to be dying out is dressing up for the big day.<\/p>\n
While 43% of people intend to wear \u201csparkles, bright colours and bold clothing\u201d, younger shoppers are opted for more casual attire.<\/p>\n
More than half of the 25-34-year-olds surveyed plan to wear comfy casuals while a third of 18-24-year-olds intended to stay in pyjamas all day.<\/p>\n
Homemade gifts are also set to be a common sight this year and the department store has seen a big increase in demand for candles, soap and pottery making kits.<\/p>\n
One Christmas tradition that appears to be dying out is dressing up for the big day.<\/p>\n
While 43% of people intend to wear \u201csparkles, bright colours and bold clothing\u201d, younger shoppers are opted for more casual attire.<\/p>\n
More than half of the 25-34-year-olds surveyed plan to wear comfy casuals while a third of 18-24-year-olds intended to stay in pyjamas all day.<\/p>\n