The Skinny Confidential\u2019s beauty brand launched in 2021 with over $1 million in seed funding.<\/span><\/span><\/span><\/span><\/span><\/span><\/li>\n<\/ul>\nDive Insight:<\/h3>\n
The Skinny Confidential\u2019s tie-up with Nordstrom helps the brand expand its distribution and reach new customers.<\/p>\n
As this is its first rollout with a national retailer, the company had to significantly ramp up its manufacturing, CEO and founder Lauryn<\/span><\/span><\/span> Bosstick<\/span><\/span><\/span>\u00a0said in an email to Retail Dive.<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\nLaunching The Skinny Confidential at Nordstrom felt like the ideal fit, Bosstick said. While Nordstrom\u2019s net sales were <\/span><\/span><\/span><\/span><\/span><\/span>down 8.3% for Q2<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span>, beauty was up by low-single digits.<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n\u201cNordstrom hits all the spots,\u201d Bosstick said. \u201cIt’s nostalgic, warm and fuzzy, but at the same time fresh, youthful and on the pulse. Personally, it\u2019s one of my favorite department stores, but more than that it’s also been our community’s go-to. The retail partnership is incredibly synergistic \u2014\u00a0the tools are meant to be in the beauty department. I mean, there’s nothing better than a Nordstrom silver box during the holidays.\u201d<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\nPrior to its launch with Nordstrom, the brand has been selling on Amazon, its own website and a handful of independent retailers.\u00a0<\/span><\/span><\/span><\/span><\/span><\/span>The Skinny Confidential, which is privately held, projects its sales to \u201cexceed eight figures\u201d by year\u2019s end, according to Bosstick.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\nThe entrepreneurial Bosstick left a job as a bartender in San Diego to launch The Skinny Confidential beauty and lifestyle blog in 2010. The company in 2016 launched a podcast of the same name.<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\nThe idea to launch her own line of beauty and wellness products came about after Bosstick was recovering from jaw surgery and experiencing a lot of pain. \u201cAfter experimenting with some different practices to reduce my swelling, I found that ice helped the most. The problem was I couldn\u2019t find an ice roller that stayed cold for a long time and didn\u2019t break after a few weeks. So I set out to create one from scratch,\u201d Bosstick said, adding that the brand\u2019s community of consumers, readers and listeners \u201c<\/span><\/span><\/span><\/span><\/span><\/span>helped every step of the way. From textures, to colors, to feedback, they\u2019ve been imperative to the evolution of The Skinny Confidential product line.\u201d<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\nIn addition to The Skinny Confidential\u2019s products available at Nordstrom, the brand this year launched two more products as part of a category expansion \u2014\u00a0driving gloves and a body sculptor \u2014\u00a0that are currently offered exclusively on the company\u2019s website.\u00a0<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<\/p><\/div>\n![\"Retail](\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png\")
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