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<\/div>\nFreemans has announced that its festive activity will begin today, making it the earliest Christmas campaign for the retailer in its 118 year history.<\/p>\n
The digital department store unveiled the campaign over a week sooner than last year, in response to customers starting their Christmas shopping \u201cearlier than ever\u201d.<\/p>\n
In the retailer\u2019s latest TV advert iteration of \u201cMade You Look,\u201d designed for Christmas, 10 and 20 second adverts premiere from tomorow, and are set to run until 15th December.<\/p>\n
The adverts will appear across some of the biggest shows on ITV, Channel 4 and Channel 5 including Coronation Street and Emmerdale.<\/p>\n
\u201cOut of home\u201d activity will also be trialled regionally for the first time, as well as digital campaign amplification via all of its owned channels and investment in paid channels including YouTube, Pinterest, Instagram and Facebook.<\/p>\n
The campaign showcases product heroes, including partywear, Christmas decorations and a \u201cmagical\u201d kettle<\/p>\n
Subscribe to Retail Gazette for free<\/strong><\/h5>\nSign up\u00a0here\u00a0to g<\/span>et the latest news straight into your inbox each morning<\/span>\u00a0<\/span><\/strong><\/p>\nFreemans chief customer officer Richard Cristofoli said: \u201cCustomers are telling us they are actively looking for Christmas home, party and gift ideas earlier than ever as cost-of-living pressures mean spreading the cost is more important than ever.<\/p>\n
\u201cAs such we made the decision to go earlier than ever before with Christmas at Freemans\u201d.<\/p>\n
The news comes after Freemans ditched its print catalogue after 118 years last month, while moving to a new look and feel under its \u201cMade You Look\u201d concept.<\/p>\n
Freemans chief customer officer Richard Cristofoli said: \u201cCustomers are telling us they are actively looking for Christmas home, party and gift ideas earlier than ever as cost-of-living pressures mean spreading the cost is more important than ever.<\/p>\n
\u201cAs such we made the decision to go earlier than ever before with Christmas at Freemans\u201d.<\/p>\n
The news comes after Freemans ditched its print catalogue after 118 years last month, while moving to a new look and feel under its \u201cMade You Look\u201d concept.<\/p>\n