{"id":10696,"date":"2023-10-19T05:38:02","date_gmt":"2023-10-19T05:38:02","guid":{"rendered":"https:\/\/dmsretail.com\/RetailNews\/adidas-hikes-full-year-guidance-boosted-by-strong-yeezy-sales\/"},"modified":"2023-10-19T05:38:02","modified_gmt":"2023-10-19T05:38:02","slug":"adidas-hikes-full-year-guidance-boosted-by-strong-yeezy-sales","status":"publish","type":"post","link":"https:\/\/dmsretail.com\/RetailNews\/adidas-hikes-full-year-guidance-boosted-by-strong-yeezy-sales\/","title":{"rendered":"Adidas hikes full-year guidance boosted by strong Yeezy sales"},"content":{"rendered":"<p> <p><a href=\"https:\/\/dmsretail.com\/online-workshops-list\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-496\" src=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png\" alt=\"Retail Online Training\" width=\"729\" height=\"91\" srcset=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png 729w, https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90-300x37.png 300w\" sizes=\"auto, (max-width: 729px) 100vw, 729px\" \/><\/a><\/p><br \/>\n<\/p>\n<div id=\"post-147273\">\n<div class=\"td-post-content tagdiv-type\">\n<div class=\"td-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"696\" height=\"464\" class=\"entry-thumb\" src=\"https:\/\/www.retailgazette.co.uk\/wp-content\/uploads\/2023\/01\/shutterstock_1465483622-696x464.jpg\" srcset=\"https:\/\/www.retailgazette.co.uk\/wp-content\/uploads\/2023\/01\/shutterstock_1465483622-696x464.jpg 696w, https:\/\/www.retailgazette.co.uk\/wp-content\/uploads\/2023\/01\/shutterstock_1465483622-300x200.jpg 300w, https:\/\/www.retailgazette.co.uk\/wp-content\/uploads\/2023\/01\/shutterstock_1465483622-768x512.jpg 768w, https:\/\/www.retailgazette.co.uk\/wp-content\/uploads\/2023\/01\/shutterstock_1465483622-630x420.jpg 630w, https:\/\/www.retailgazette.co.uk\/wp-content\/uploads\/2023\/01\/shutterstock_1465483622.jpg 1000w\" sizes=\"auto, (max-width: 696px) 100vw, 696px\" alt=\"Adidas loses trademark case over three-stripe design\" title=\"Adidas loses trademark case over three-stripe design\"\/><\/div>\n<p>Adidas upped its full-year guidance as it shared better than expected earnings in a surprise Q3 results pre-release.<\/p>\n<p>The sportswear company predicts a \u00a385m loss for the year, down from the previously forecast \u00a3382.5m loss and \u00a3595m loss it expected in February.<\/p>\n<p>The improved earnings were helped by sales of the business\u2019s remaining Yeezy stock, after it ended its partnership with rapper Ye over his antisemitic comments.<\/p>\n<p>Shares in the retailer nudged up 4% today as a result of the announcement.<\/p>\n<hr\/>\n<h5 style=\"text-align: center;\"><strong>Subscribe to Retail Gazette for free<\/strong><\/h5>\n<p style=\"text-align: center;\"><span class=\"x_al\">Sign up\u00a0here\u00a0to g<\/span><span class=\"x_al\">et the latest news straight into your inbox each morning<\/span><strong><span class=\"al\">\u00a0<\/span><\/strong><\/p>\n<hr\/>\n<p>The news makes it the second time Adidas has increased forecasts before its results, which are expected to come out on 8 November.<\/p>\n<p>Berenberg analyst Graham Renwick said: \u201cWhen Bjorn Gulden took over in January he effectively kitchen-sinked guidance, and I believe they were already building in very cautious guidance for Europe, U.S., and China, so there is still scope for Adidas to positively surprise particularly with this hot product cycle.\u201d<\/p>\n<p>In July, Adidas confirmed it was releasing its second batch of Yeezy trainers in an attempt to shift its unsold footwear.<\/p>\n<p><em><strong>Click here to sign up to Retail Gazette\u2018s free daily email newsletter<\/strong><\/em><\/p>\n<\/p><\/div>\n<footer>\n<\/footer>\n<\/div>\n<p><p><a href=\"https:\/\/dmsretail.com\/online-workshops-list\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-496\" src=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png\" alt=\"Retail Online Training\" width=\"729\" height=\"91\" srcset=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png 729w, https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90-300x37.png 300w\" sizes=\"auto, (max-width: 729px) 100vw, 729px\" \/><\/a><\/p><br \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Adidas upped its full-year guidance as it shared better than expected earnings in a surprise Q3 results pre-release. The sportswear company predicts a \u00a385m loss [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10697,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-10696","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts\/10696","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/comments?post=10696"}],"version-history":[{"count":0,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts\/10696\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/media\/10697"}],"wp:attachment":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/media?parent=10696"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/categories?post=10696"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/tags?post=10696"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}