{"id":10645,"date":"2023-10-13T05:56:38","date_gmt":"2023-10-13T05:56:38","guid":{"rendered":"https:\/\/dmsretail.com\/RetailNews\/miniso-to-open-oxford-street-flagship-amid-rapid-uk-expansion\/"},"modified":"2023-10-13T05:56:38","modified_gmt":"2023-10-13T05:56:38","slug":"miniso-to-open-oxford-street-flagship-amid-rapid-uk-expansion","status":"publish","type":"post","link":"https:\/\/dmsretail.com\/RetailNews\/miniso-to-open-oxford-street-flagship-amid-rapid-uk-expansion\/","title":{"rendered":"Miniso to open Oxford Street flagship amid rapid UK expansion"},"content":{"rendered":"

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Miniso has signed a five-year lease to its new 3,200 ft flagship store on 100 Oxford street.<\/p>\n

The opening comes as the Chinese giant, which has around 5,791 stores in over 100 countries, presses on with its a rapid expansion across the UK with several more stores set to open later this year to cater to its strong cult following.<\/p>\n

Last month the retailer unveiled its smallest ever concept store in the UK on Shaftesbury Avenue in London\u2019s Chinatown.<\/p>\n\n

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Miniso UK Chief operating officer Saad Usma said: \u201cOpening MINISO\u2019s doors on Oxford Street is not only a landmark moment as MINISO\u2019s biggest store to date in the UK, but it also becomes our 23rd store nationwide.<\/p>\n

\u201cThis new store, nestled in the heart of London\u2019s most famous shopping street, signifies our continued growth and commitment to bringing joy to everyone.\u201d<\/p>\n

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