{"id":10643,"date":"2023-10-13T05:20:26","date_gmt":"2023-10-13T05:20:26","guid":{"rendered":"https:\/\/dmsretail.com\/RetailNews\/georganne-visits-bergdorf-goodman\/"},"modified":"2023-10-13T05:20:26","modified_gmt":"2023-10-13T05:20:26","slug":"georganne-visits-bergdorf-goodman","status":"publish","type":"post","link":"https:\/\/dmsretail.com\/RetailNews\/georganne-visits-bergdorf-goodman\/","title":{"rendered":"Georganne Visits Bergdorf Goodman"},"content":{"rendered":"

\"Retail<\/a><\/p>
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Photo Cred: Untapped New York by Michelle Young<\/span><\/div>\n
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During
\nthe recent torrential rains in New York City my sister and I visited Bergdorf
\nGoodman, a NYC landmark department store that is famous for designer clothing
\nand accessories. And absolutely priceless premier customer service.<\/span><\/span><\/p>\n

Ya,
\nhuh.<\/span> <\/span><\/span><\/p>\n

I
\nused to visit Bergdorf\u2019s with my mother when I was little, she loved that store
\nso we were there a lot. This trip? We were invisible. I understand
\nthat we are not their target customer, neither one of us are model tall or a
\nsize 0; we are not sample-size anything and that’s okay. When
\nI asked if a particular dress came in a size 12 I was told that Bergdorf\u2019s carries
\nup to a size 12, but in designer sizes that 12 fits closer to an 8.<\/span><\/span> <\/span><\/p>\n

You
\nwith me so far?<\/span><\/span> <\/span><\/p>\n

No
\none, and I mean not one of the many sales associates we encountered on the
\nfloor that day could be bothered to even make eye contact. Maybe I can’t buy a
\ndress but that doesn’t mean my AmEx won’t work for a handbag, accessories,
\njewelry or shoes. The only associate who deigned to speak to us the entire 30 minutes we were
\nthere saw me pull a strapless dress back up to cover a mannequin’s exposed
\nchest.<\/span><\/span><\/p>\n

\n

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<\/span><\/div>\n
Once a visual merchandiser, always a visual merchandiser!<\/span><\/div>\n
I couldn’t leave this lady exposed.<\/span> <\/span><\/span><\/div>\n<\/p>\n

I
\nget it. Bergdorf Goodman serves a wealthy client base and there was something
\nabout us that screamed we didn\u2019t fit that mold. But dear lord, do they have to
\nbe so snotty about it?<\/span><\/span> <\/span><\/p>\n

I
\ncame home and rewatched \u201cScatter My Ashes at Bergdorf’s\u201d (2013) on Amazon
\nPrime. It’s a remarkable store with a great history and an extremely talented staff.
\nDuring the film, one of the principals spoke about a sort of shabby looking woman
\nwho came in carrying two shopping bags. She asked about the cost of an
\nexpensive fur coat and the associate hemmed and hawed about the price until the
\nwoman started pulling wads of cash out of her shopping bags. The principal said
\nsomething like, “You can’t judge a book by its cover or a customer by
\ntheir looks because you never know where your next sale will come from.”
\nNo kidding.<\/i><\/span><\/span> <\/i><\/span><\/p>\n

How
\nhard is it to look at someone and smile? Everyone who enters your store is a
\npotential customer. Everyone deserves to be acknowledged. Bergdorf\u2019s could
\nlearn from our 7-Tile Rule: Every time an associate comes within seven floor
\ntiles \u2013 that\u2019s seven feet \u2013 of a customer they MUST acknowledge that customer. That
\nmight only be eye contact and a smile, but trust me when I say that smile work
\nwonders.<\/span><\/span><\/p>\n

Lack of service aside, the store was beautiful. Take a look…<\/span><\/span><\/p>\n

\n

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I love the poses of these mannequins. And the tiny signs at their feet that indicate the name of the designer.<\/span><\/p>\n

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Jewelry in this area was displayed in glass counters on the sales floor and these boxes that showcase the unique pieces.<\/span><\/p>\n

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Don’t laugh. I initially thought this was a Halloween display.<\/span><\/p>\n

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From another angle it was an elegant hooded dress! <\/span><\/p>\n

<\/div>\n

<\/p>\n

Chandeliers in stores are one of my favorite things. I want to know more about the history of the building that was specifically built for Bergdorf’s and opened in 1928 on New York City’s Fifth Avenue.<\/p>\n

<\/span><\/p>\n

\n

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<\/div>\n
The props make the merchandise pop. Note there is only one of each garment hanging on the rail behind this display.<\/div>\n
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I could have shopped the hell out of this shoe department.<\/span><\/p>\n

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Design by Reynolds Wrap. (Kidding.)<\/span><\/p>\n

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Admiring the art.<\/span><\/p>\n

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She’s dancing.<\/span><\/p>\n

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These  mannequins are beautifully, subtlety tri-colored. <\/span><\/p>\n

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<\/p>\n

This mannequin platform greeted shoppers near the front entrance of the store. The first mannequin was at least 9′ tall! You know I took a closer look to see how the display was put together.<\/span><\/div>\n<\/p>\n


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COPYRIGHT KIZER & BENDER 2023 | Retail Adventures Blog<\/span><\/span><\/p>\n

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\"Retail<\/a><\/p>
<\/p>\n","protected":false},"excerpt":{"rendered":"

Photo Cred: Untapped New York by Michelle Young During the recent torrential rains in New York City my sister and I visited Bergdorf Goodman, a […]<\/p>\n","protected":false},"author":1,"featured_media":10644,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-10643","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts\/10643","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/comments?post=10643"}],"version-history":[{"count":0,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts\/10643\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/media\/10644"}],"wp:attachment":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/media?parent=10643"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/categories?post=10643"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/tags?post=10643"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}