Retail Remix | Social Commerce Lessons from Brand Leaders: Content Marketing, Influencer Engagement and More <\/title><br \/>\n <meta content=\"width=device-width, initial-scale=1.0, maximum-scale=1.0, viewport-fit=cover\" name=\"viewport\"\/><br \/>\n <meta content=\"retail, retailers, customer experience, technology\" name=\"keywords\"\/><br \/>\n <meta content=\"At the Retail Innovation Conference & Expo (RICE), attendees learned that you can elevate your brand's presence, engage your audience and stand out in an increasingly competitive digital climate by tapping authentic content, partnerships with the right influencers, and healthy doses of...\" name=\"description\"\/><br \/>\n <br \/>\n<meta content=\"player\" name=\"twitter:card\"\/><br \/>\n<meta content=\"@TransistorFM\" name=\"twitter:site\"\/><br \/>\n<meta content=\"Social Commerce Lessons from Brand Leaders: Content Marketing, Influencer Engagement and More | Retail Remix | Episode 179\" name=\"twitter:title\"\/><br \/>\n<meta content=\"\" name=\"twitter:description\"\/><br \/>\n<meta content=\"https:\/\/share.transistor.fm\/e\/edb9e485\" name=\"twitter:player\"\/><br \/>\n<meta content=\"500\" name=\"twitter:player:width\"\/><br \/>\n<meta content=\"180\" name=\"twitter:player:height\"\/><br \/>\n<meta content=\"https:\/\/images.transistor.fm\/file\/transistor\/images\/show\/7636\/medium_1581377770-artwork.jpg\" name=\"twitter:image\"\/><br \/>\n<meta content=\"Social Commerce Lessons from Brand Leaders: Content Marketing, Influencer Engagement and More | Retail Remix | Episode 179\" name=\"twitter:image:alt\"\/><br \/>\n<meta content=\"https:\/\/chrt.fm\/track\/6734C3\/pdst.fm\/e\/media.transistor.fm\/edb9e485\/6232ef19.mp3\" name=\"twitter:player:stream\"\/><br \/>\n<meta content=\"audio\/mpeg\" name=\"twitter:player:stream:content_type\"\/><br \/>\n<br \/>\n<meta content=\"https:\/\/images.transistor.fm\/file\/transistor\/images\/show\/7636\/medium_1581377770-artwork.jpg\" property=\"og:image\"\/><br \/>\n<meta content=\"800\" property=\"og:image:height\"\/><br \/>\n<meta content=\"800\" property=\"og:image:width\"\/><\/p>\n<p> <meta content=\"app-id=1498276353\" name=\"apple-itunes-app\"\/>\n <link rel=\"icon\" type=\"image\/x-icon\" href=\"https:\/\/assets.transistor.fm\/assets\/favicon-636b619b27c8932b15adac78178e70ebdf1f2c3a33de896176872b88cb3a5e48.ico\"\/>\n <link rel=\"stylesheet\" href=\"https:\/\/assets.transistor.fm\/assets\/media-503a48b2c00c5e9e9d6e910c1990f312942952f6e54b6cba87023cc833cd2009.css\" media=\"all\"\/>\n <link rel=\"alternate\" type=\"application\/rss+xml\" title=\"Retail Remix\" href=\"https:\/\/feeds.transistor.fm\/retail-remix\"\/>\n <link rel=\"alternate\" type=\"application\/json+oembed\" title=\"Social Commerce Lessons from Brand Leaders: Content Marketing, Influencer Engagement and More oEmbed profile\" href=\"https:\/\/share.transistor.fm\/oembed?url=https%3A%2F%2Fshare.transistor.fm%2Fs%2Fedb9e485\"\/>\n<p> <\/head><\/p>\n<p> <body id=\"wp_automatic_ReadabilityBody\"><\/p>\n<header>\n<\/header>\n<div class=\"container main\" x-data=\"{ transcript: false }\">\n<aside>\n<\/aside>\n<article>\n<div x-show=\"!transcript\">\n<section class=\"episode-description\">\n<p>At the Retail Innovation Conference & Expo (RICE), attendees learned that you can elevate your brand’s presence, engage your audience and stand out in an increasingly competitive digital climate by tapping authentic content, partnerships with the right influencers, and healthy doses of experimentation.\u00a0<\/p>\n<p>During this Retail Remix episode, we go back to a panel of marketing leaders who shared their unique approaches to social media marketing and advertising. They discussed how they take a full-funnel approach on platforms like Meta, Google, TikTok and Pinterest, and the importance of authentic user-generated content and influencer marketing. Tune in to learn:<\/p>\n<ul>\n<li>Why more organic and \u201craw\u201d content is more effective than traditional, glossy advertising;<\/li>\n<li>Why TikTok is a dynamic platform for experimentation; and<\/li>\n<li>How to be agile in testing new content and advertising approaches on different platforms.\u00a0<\/li>\n<\/ul>\n<p><strong>RELATED LINKS<\/strong><\/p>\n<p>\n <\/section>\n<section class=\"show-description\">\n<h4>What is Retail Remix?<\/h4>\n<p>The rules of retail are constantly changing. Today, we’re in an exciting new era where brands can differentiate through experience and use technology to connect with customers in new and exciting ways. Retail Remix is a new podcast series brought to you by Retail TouchPoints, the industry’s leading source for news, insights and research for all things customer experience. Every week, we sit down with someone who is helping put a new spin on the retail experience. Hear from the top practitioners, analysts and innovators in retail, and see what new engagement opportunities await.<\/p>\n<\/section><\/div>\n<\/article>\n<\/div>\n<footer class=\"container\">\n<p>All audio, artwork, episode descriptions and notes are property of Retail TouchPoints, for Retail Remix, and published with permission by Transistor, Inc.<\/p>\n<p> <span class=\"broadcast-by\"><\/p>\n<p> <strong>Broadcast by<\/strong> <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"547px\" height=\"144px\" viewbox=\"0 0 547 144\" version=\"1.1\" class=\"transistor-logo\">\n <g id=\"Page-1\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\">\n <g id=\"transistor_horizontal\" fill-rule=\"nonzero\" fill=\"#FFFFFF\">\n <g id=\"Group\" transform=\"translate(191.000000, 42.000000)\">\n <polygon id=\"Shape\" points=\"0.7 10.4 0.7 1.8 38.6 1.8 38.6 10.4 24.5 10.4 24.5 58.3 14.7 58.3 14.7 10.4\"\/>\n <path d=\"M63.3,26.2 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\n Retail Remix | Social Commerce Lessons from Brand Leaders: Content Marketing, Influencer Engagement and More <\/title><br \/>\n <meta content=\"width=device-width, initial-scale=1.0, maximum-scale=1.0, viewport-fit=cover\" name=\"viewport\"\/><br \/>\n <meta content=\"retail, retailers, customer experience, technology\" name=\"keywords\"\/><br \/>\n <meta content=\"At the Retail Innovation Conference & Expo (RICE), attendees learned that you can elevate your brand's presence, engage your audience and stand out in an increasingly competitive digital climate by tapping authentic content, partnerships with the right influencers, and healthy doses of...\" name=\"description\"\/><br \/>\n <br \/>\n<meta content=\"player\" name=\"twitter:card\"\/><br \/>\n<meta content=\"@TransistorFM\" name=\"twitter:site\"\/><br \/>\n<meta content=\"Social Commerce Lessons from Brand Leaders: Content Marketing, Influencer Engagement and More | Retail Remix | Episode 179\" name=\"twitter:title\"\/><br \/>\n<meta content=\"\" name=\"twitter:description\"\/><br \/>\n<meta content=\"https:\/\/share.transistor.fm\/e\/edb9e485\" name=\"twitter:player\"\/><br \/>\n<meta content=\"500\" name=\"twitter:player:width\"\/><br \/>\n<meta content=\"180\" name=\"twitter:player:height\"\/><br \/>\n<meta content=\"https:\/\/images.transistor.fm\/file\/transistor\/images\/show\/7636\/medium_1581377770-artwork.jpg\" name=\"twitter:image\"\/><br \/>\n<meta content=\"Social Commerce Lessons from Brand Leaders: Content Marketing, Influencer Engagement and More | Retail Remix | Episode 179\" name=\"twitter:image:alt\"\/><br \/>\n<meta content=\"https:\/\/chrt.fm\/track\/6734C3\/pdst.fm\/e\/media.transistor.fm\/edb9e485\/6232ef19.mp3\" name=\"twitter:player:stream\"\/><br \/>\n<meta content=\"audio\/mpeg\" name=\"twitter:player:stream:content_type\"\/><br \/>\n<br \/>\n<meta content=\"https:\/\/images.transistor.fm\/file\/transistor\/images\/show\/7636\/medium_1581377770-artwork.jpg\" property=\"og:image\"\/><br \/>\n<meta content=\"800\" property=\"og:image:height\"\/><br \/>\n<meta content=\"800\" property=\"og:image:width\"\/><\/p>\n<p> <meta content=\"app-id=1498276353\" name=\"apple-itunes-app\"\/>\n <link rel=\"icon\" type=\"image\/x-icon\" href=\"https:\/\/assets.transistor.fm\/assets\/favicon-636b619b27c8932b15adac78178e70ebdf1f2c3a33de896176872b88cb3a5e48.ico\"\/>\n <link rel=\"stylesheet\" href=\"https:\/\/assets.transistor.fm\/assets\/media-503a48b2c00c5e9e9d6e910c1990f312942952f6e54b6cba87023cc833cd2009.css\" media=\"all\"\/>\n <link rel=\"alternate\" type=\"application\/rss+xml\" title=\"Retail Remix\" href=\"https:\/\/feeds.transistor.fm\/retail-remix\"\/>\n <link rel=\"alternate\" type=\"application\/json+oembed\" title=\"Social Commerce Lessons from Brand Leaders: Content Marketing, Influencer Engagement and More oEmbed profile\" href=\"https:\/\/share.transistor.fm\/oembed?url=https%3A%2F%2Fshare.transistor.fm%2Fs%2Fedb9e485\"\/>\n<p> <\/head><\/p>\n<p> <body id=\"wp_automatic_ReadabilityBody\"><\/p>\n<header>\n<\/header>\n<div class=\"container main\" x-data=\"{ transcript: false }\">\n<aside>\n<\/aside>\n<article>\n<div x-show=\"!transcript\">\n<section class=\"episode-description\">\n<p>At the Retail Innovation Conference & Expo (RICE), attendees learned that you can elevate your brand’s presence, engage your audience and stand out in an increasingly competitive digital climate by tapping authentic content, partnerships with the right influencers, and healthy doses of experimentation.\u00a0<\/p>\n<p>During this Retail Remix episode, we go back to a panel of marketing leaders who shared their unique approaches to social media marketing and advertising. They discussed how they take a full-funnel approach on platforms like Meta, Google, TikTok and Pinterest, and the importance of authentic user-generated content and influencer marketing. Tune in to learn:<\/p>\n<ul>\n<li>Why more organic and \u201craw\u201d content is more effective than traditional, glossy advertising;<\/li>\n<li>Why TikTok is a dynamic platform for experimentation; and<\/li>\n<li>How to be agile in testing new content and advertising approaches on different platforms.\u00a0<\/li>\n<\/ul>\n<p><strong>RELATED LINKS<\/strong><\/p>\n<p>\n <\/section>\n<section class=\"show-description\">\n<h4>What is Retail Remix?<\/h4>\n<p>The rules of retail are constantly changing. Today, we’re in an exciting new era where brands can differentiate through experience and use technology to connect with customers in new and exciting ways. Retail Remix is a new podcast series brought to you by Retail TouchPoints, the industry’s leading source for news, insights and research for all things customer experience. Every week, we sit down with someone who is helping put a new spin on the retail experience. Hear from the top practitioners, analysts and innovators in retail, and see what new engagement opportunities await.<\/p>\n<\/section><\/div>\n<\/article>\n<\/div>\n<footer class=\"container\">\n<p>All audio, artwork, episode descriptions and notes are property of Retail TouchPoints, for Retail Remix, and published with permission by Transistor, Inc.<\/p>\n<p> <span class=\"broadcast-by\"><\/p>\n<p> <strong>Broadcast by<\/strong> <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"547px\" height=\"144px\" viewbox=\"0 0 547 144\" version=\"1.1\" class=\"transistor-logo\">\n <g id=\"Page-1\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\">\n <g id=\"transistor_horizontal\" fill-rule=\"nonzero\" fill=\"#FFFFFF\">\n <g id=\"Group\" transform=\"translate(191.000000, 42.000000)\">\n <polygon id=\"Shape\" points=\"0.7 10.4 0.7 1.8 38.6 1.8 38.6 10.4 24.5 10.4 24.5 58.3 14.7 58.3 14.7 10.4\"\/>\n <path d=\"M63.3,26.2 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