{"id":10565,"date":"2023-10-05T02:41:51","date_gmt":"2023-10-05T02:41:51","guid":{"rendered":"https:\/\/dmsretail.com\/RetailNews\/177-local-seo-simplified-with-matt-diamante-from-heytony\/"},"modified":"2023-10-05T02:41:51","modified_gmt":"2023-10-05T02:41:51","slug":"177-local-seo-simplified-with-matt-diamante-from-heytony","status":"publish","type":"post","link":"https:\/\/dmsretail.com\/RetailNews\/177-local-seo-simplified-with-matt-diamante-from-heytony\/","title":{"rendered":"177. Local SEO Simplified with Matt Diamante from HeyTony"},"content":{"rendered":"<p> <p><a href=\"https:\/\/dmsretail.com\/online-workshops-list\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-496\" src=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png\" alt=\"Retail Online Training\" width=\"729\" height=\"91\" srcset=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png 729w, https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90-300x37.png 300w\" sizes=\"auto, (max-width: 729px) 100vw, 729px\" \/><\/a><\/p><br \/>\n<\/p>\n<div>\n<p class=\"date\">Oct 2, 2023<\/p>\n<p><strong>\u00a0<\/strong>With host retail coach Wendy Batten<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p dir=\"ltr\">https:\/\/wendybatten.com\/177\/<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p dir=\"ltr\">Show Notes:<\/p>\n<p dir=\"ltr\">Let\u2019s talk about LOCAL SEO for retail. Today on the<br \/>\npodcast I\u2019m talking with Matt Diamante, owner of a Canadian digital<br \/>\nmarketing agency called HeyTony, about all things LOCAL SEO. If you<br \/>\naren\u2019t sure where to start with SEO, this podcast episode is<br \/>\nabsolutely it. Matt and I talk through the basics and the small<br \/>\nsteps you can take today to get your retail business and website<br \/>\noptimized on Google.\u00a0<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p dir=\"ltr\">\u201c[People use Google] with intent: they are looking to<br \/>\nbuy, they are looking for more information, maybe they are looking<br \/>\nto do research to buy later. And if you are not showing up higher<br \/>\non Google, you aren\u2019t going to make that sale.\u201d -Matt Diamante<\/p>\n<p dir=\"ltr\">Simple Tips to improve local SEO on your website and<br \/>\nGoogle Business:<\/p>\n<p dir=\"ltr\">1. The footer on every page of your website should<br \/>\nhave your business name and logo, your address, and a contact phone<br \/>\nnumber.<\/p>\n<p dir=\"ltr\">2. Delete duplicate content from page to page on your<br \/>\nwebsite (this doesn\u2019t apply to the footer). If more than one page<br \/>\non your website explains the same thing, rewrite it.<\/p>\n<p dir=\"ltr\">3. The more reviews you have on your Google Business,<br \/>\nthe better you will rank. Ask your customers to leave reviews on<br \/>\nGoogle.<\/p>\n<p dir=\"ltr\">4. Ensure everything is updated on your Google<br \/>\nBusiness page: your business name, address, phone, description,<br \/>\nservices, photos, etc. Make sure you list ALL of your services.<\/p>\n<p dir=\"ltr\">5. Remember that social media isn\u2019t necessarily used<br \/>\nby people who have an intent to purchase (except TikTok sometimes).<br \/>\nUse social media for instant feedback from your customers (likes,<br \/>\ncomments, etc.) SEO, on the other hand, gives us delayed<br \/>\ngratification. It can take time to see that it\u2019s working; however,<br \/>\nlocally, it can work fast if you put in the work.<\/p>\n<p dir=\"ltr\">6. Use Google Search Console. Google Search Console is<br \/>\na free service offered by Google that helps you monitor, maintain,<br \/>\nand troubleshoot your site&#8217;s presence in Google Search results. It<br \/>\nhelps you learn and use your data.<\/p>\n<p dir=\"ltr\">7. Blog as often as possible as long as you are<br \/>\nputting out good pieces of content &#8211; at the very least, one time a<br \/>\nmonth for retail shop owners. Answer the questions your customers<br \/>\nhave inserting your keywords, it doesn\u2019t always have to be<br \/>\nselling.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p dir=\"ltr\">About Matt and HeyTony:<\/p>\n<p dir=\"ltr\">Hi! I&#8217;m Matt! I run a digital marketing agency called<br \/>\nHeyTony. I&#8217;ve helped my clients get over 55M+ website visitors<br \/>\nthrough my organic digital marketing efforts. Oh, and I love<br \/>\ntalking SEO. Don&#8217;t get me started, cause I won&#8217;t stop!<\/p>\n<p dir=\"ltr\">Check out my free course, Understanding<br \/>\nSEO.<\/p>\n<p dir=\"ltr\">Follow along with me on Instagram @heytony.agency and<br \/>\non the HeyTony Website.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p dir=\"ltr\">Related podcasts we think you\u2019ll like:\u00a0<\/p>\n<p dir=\"ltr\">Episode<br \/>\n95: Tips to Tame the Admin and Stay Ahead of Business<br \/>\nTrouble<\/p>\n<p dir=\"ltr\">Episode<br \/>\n97: 5 Mistakes to Avoid on Your Website<\/p>\n<p dir=\"ltr\">Episode<br \/>\n160: Simplifying Social Media with Guest Expert Leanne<br \/>\nPressly<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p dir=\"ltr\">About your host, Wendy Batten<\/p>\n<p dir=\"ltr\">In case we haven\u2019t met yet, I\u2019m Wendy, a small<br \/>\nbusiness coach and founder of the<br \/>\nRetailer\u2019s Inner Circle, where I help other independent shop<br \/>\nowners learn how to gain the right business skillsets to see more<br \/>\nprofits, paychecks, and joy as they navigate running their retail<br \/>\nbusiness.\u00a0<\/p>\n<p dir=\"ltr\">Through online classes, business coaching programs,<br \/>\nspeaking, and a top-ranked podcast,<br \/>\nI\u2019ve helped hundreds of retailers around the globe reclaim their<br \/>\ndream and see the success they want from their beautiful shops. my<br \/>\nsignature private coaching community, The<br \/>\nRetailer\u2019s Inner Circle, has helped retailers around the world<br \/>\nbuild their retail business skill sets and confidence.\u00a0<\/p>\n<p dir=\"ltr\">I am proud to have been featured in several major<br \/>\npublications, including my own business column in What Women Create<br \/>\nmagazine. I have been privileged to be a guest on top-ranked<br \/>\npodcasts and sought-after as a guest speaker and teacher for<br \/>\nseveral brands, associations, and communities that are passionate<br \/>\nabout the success of independent retailers.<\/p>\n<p dir=\"ltr\">When I\u2019m not coaching, you will find me either DIYing<br \/>\nand renovating my very imperfect old crooked cottage by the sea in<br \/>\nthe UNESCO World Heritage town of Lunenburg, NS, or blogging about<br \/>\nour travel and RVing adventures and the weird fun things we get up<br \/>\nto in our coastal village. I\u2019d love to invite you to check out one<br \/>\nof my free resources for real retailers at https:\/\/wendybatten.com\/free-resources\/\u00a0<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p dir=\"ltr\">For more support from Wendy<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p dir=\"ltr\">Retailer\u2019s<br \/>\nInner Circle &#8211; Join Wendy inside the best retailer\u2019s<br \/>\ncommunity<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p dir=\"ltr\">Wendysources for shop<br \/>\nowners\u00a0<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p dir=\"ltr\">Hang out and connect<br \/>\nwith Wendy on IG\u00a0<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p dir=\"ltr\">All<br \/>\nof Wendy\u2019s programs and services for shop owners can be found<br \/>\nHERE.\u00a0<\/p>\n<p dir=\"ltr\">Subscribe &amp; Review in<br \/>\niTunes<\/p>\n<p dir=\"ltr\">Are<br \/>\nyou subscribed to my podcast? If you\u2019re not, I\u2019d love you to<br \/>\nconsider it. Subscribing means you won\u2019t miss an episode!<\/p>\n<p>Click here to subscribe to iTunes!<\/p>\n<p dir=\"ltr\">If<br \/>\nyou want to be more of a rockstar, I\u2019d love it if you could leave a<br \/>\nreview over on iTunes as well.\u00a0 Those reviews help other<br \/>\nretailers find my podcast and they\u2019re also fun for me to go in and<br \/>\nread.<br \/>\nJust click here to review, select<br \/>\n\u201cRatings and Reviews\u201d and \u201cWrite a Review\u201d and let me know what<br \/>\nyour favorite part of the podcast is. So grateful for you! Thank<br \/>\nyou!\u2019s FREE Re<\/p>\n<p>\u00a0<\/p>\n<\/div>\n<p><script>(function(d, s, id) {\n      var js, fjs = d.getElementsByTagName(s)[0];\n      if (d.getElementById(id)) return;\n      js = d.createElement(s); js.id = id;\n      js.src = \"https:\/\/connect.facebook.net\/en_US\/sdk.js#xfbml=1&version=v2.8&appId=834757889913083\";\n      fjs.parentNode.insertBefore(js, fjs);\n    }(document, 'script', 'facebook-jssdk'));<\/script><script async defer src=\"https:\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><br \/>\n<br \/><p><a href=\"https:\/\/dmsretail.com\/online-workshops-list\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-496\" src=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png\" alt=\"Retail Online Training\" width=\"729\" height=\"91\" srcset=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png 729w, https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90-300x37.png 300w\" sizes=\"auto, (max-width: 729px) 100vw, 729px\" \/><\/a><\/p><br \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Oct 2, 2023 \u00a0With host retail coach Wendy Batten \u00a0 https:\/\/wendybatten.com\/177\/ \u00a0 Show Notes: Let\u2019s talk about LOCAL SEO for retail. Today on the podcast [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10566,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-10565","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcasts"],"_links":{"self":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts\/10565","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/comments?post=10565"}],"version-history":[{"count":0,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts\/10565\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/media\/10566"}],"wp:attachment":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/media?parent=10565"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/categories?post=10565"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/tags?post=10565"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}