Retail Remix | Substance and Simplicity: Exploring Hanna Andersson’s Commitment to Trust, Community & Sustainability<\/title><br \/>\n <meta content=\"width=device-width, initial-scale=1.0, maximum-scale=1.0, viewport-fit=cover\" name=\"viewport\"\/><br \/>\n <meta content=\"retail, retailers, customer experience, technology\" name=\"keywords\"\/><br \/>\n <meta content=\"To its community of loyal customers, Hanna Andersson is so much more than just a children's clothing company. It’s a trusted brand that puts safety, quality and ethical production at the forefront to empower parents around the world. 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It\u2019s a trusted brand that puts safety, quality and ethical production at the forefront to empower parents around the world. With a steadfast dedication to protecting childhood innocence, Hanna Andersson also aims to create spaces where parents can find simplicity online without compromising style or substance.<\/p>\n<p>In this episode of Retail Remix, Alicia Esposito chats with Callie Canfield, Chief Brand Officer at Hanna Andersson. The pair exchange stories about the new perks (and challenges) of modern parenting and how the brand has been able to tap into these realities to activate community engagement and loyalty. Tune in to learn:<\/p>\n<ul>\n<li>What Callie loves most about Hanna Andersson, including the brand, its values, people and culture;<\/li>\n<li>How the brand balances authenticity and simplicity with the technical aspects of its product; \u00a0<\/li>\n<li>How the brand creates common ground and mutual excitement between parents and kids through marketing and CX; and<\/li>\n<li>The brand\u2019s approach to loyalty and how Hanna Andersson is leaning into more experiential and community-driven efforts<\/li>\n<\/ul>\n<p><strong>RELATED LINKS<\/strong><\/p>\n<\/section>\n<section class=\"show-description\">\n<h4>What is Retail Remix?<\/h4>\n<p>The rules of retail are constantly changing. Today, we’re in an exciting new era where brands can differentiate through experience and use technology to connect with customers in new and exciting ways. Retail Remix is a new podcast series brought to you by Retail TouchPoints, the industry’s leading source for news, insights and research for all things customer experience. Every week, we sit down with someone who is helping put a new spin on the retail experience. Hear from the top practitioners, analysts and innovators in retail, and see what new engagement opportunities await.<\/p>\n<\/section><\/div>\n<\/article>\n<\/div>\n<footer class=\"container\">\n<p>All audio, artwork, episode descriptions and notes are property of Retail TouchPoints, for Retail Remix, and published with permission by Transistor, Inc.<\/p>\n<p> <span class=\"broadcast-by\"><\/p>\n<p> <strong>Broadcast by<\/strong> <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"547px\" height=\"144px\" viewbox=\"0 0 547 144\" version=\"1.1\" class=\"transistor-logo\">\n <g id=\"Page-1\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\">\n <g id=\"transistor_horizontal\" fill-rule=\"nonzero\" fill=\"#FFFFFF\">\n <g id=\"Group\" transform=\"translate(191.000000, 42.000000)\">\n <polygon id=\"Shape\" points=\"0.7 10.4 0.7 1.8 38.6 1.8 38.6 10.4 24.5 10.4 24.5 58.3 14.7 58.3 14.7 10.4\"\/>\n <path d=\"M63.3,26.2 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\n Retail Remix | Substance and Simplicity: Exploring Hanna Andersson’s Commitment to Trust, Community & Sustainability<\/title><br \/>\n <meta content=\"width=device-width, initial-scale=1.0, maximum-scale=1.0, viewport-fit=cover\" name=\"viewport\"\/><br \/>\n <meta content=\"retail, retailers, customer experience, technology\" name=\"keywords\"\/><br \/>\n <meta content=\"To its community of loyal customers, Hanna Andersson is so much more than just a children's clothing company. It’s a trusted brand that puts safety, quality and ethical production at the forefront to empower parents around the world. With a steadfast dedication to protecting childhood innocence,...\" name=\"description\"\/><br \/>\n <br \/>\n<meta content=\"player\" name=\"twitter:card\"\/><br \/>\n<meta content=\"@TransistorFM\" name=\"twitter:site\"\/><br \/>\n<meta content=\"Substance and Simplicity: Exploring Hanna Andersson's Commitment to Trust, Community & Sustainability | Retail Remix | Episode 178\" name=\"twitter:title\"\/><br \/>\n<meta content=\"\" name=\"twitter:description\"\/><br \/>\n<meta content=\"https:\/\/share.transistor.fm\/e\/e4717ad6\" name=\"twitter:player\"\/><br \/>\n<meta content=\"500\" name=\"twitter:player:width\"\/><br \/>\n<meta content=\"180\" name=\"twitter:player:height\"\/><br \/>\n<meta content=\"https:\/\/images.transistor.fm\/file\/transistor\/images\/show\/7636\/medium_1581377770-artwork.jpg\" name=\"twitter:image\"\/><br \/>\n<meta content=\"Substance and Simplicity: Exploring Hanna Andersson's Commitment to Trust, Community & Sustainability | Retail Remix | Episode 178\" name=\"twitter:image:alt\"\/><br \/>\n<meta content=\"https:\/\/chrt.fm\/track\/6734C3\/pdst.fm\/e\/media.transistor.fm\/e4717ad6\/3537791a.mp3\" name=\"twitter:player:stream\"\/><br \/>\n<meta content=\"audio\/mpeg\" name=\"twitter:player:stream:content_type\"\/><br \/>\n<br \/>\n<meta content=\"https:\/\/images.transistor.fm\/file\/transistor\/images\/show\/7636\/medium_1581377770-artwork.jpg\" property=\"og:image\"\/><br \/>\n<meta content=\"800\" property=\"og:image:height\"\/><br \/>\n<meta content=\"800\" property=\"og:image:width\"\/><\/p>\n<p> <meta content=\"app-id=1498276353\" name=\"apple-itunes-app\"\/>\n <link rel=\"icon\" type=\"image\/x-icon\" href=\"https:\/\/assets.transistor.fm\/assets\/favicon-636b619b27c8932b15adac78178e70ebdf1f2c3a33de896176872b88cb3a5e48.ico\"\/>\n <link rel=\"stylesheet\" href=\"https:\/\/assets.transistor.fm\/assets\/media-503a48b2c00c5e9e9d6e910c1990f312942952f6e54b6cba87023cc833cd2009.css\" media=\"all\"\/>\n <link rel=\"alternate\" type=\"application\/rss+xml\" title=\"Retail Remix\" href=\"https:\/\/feeds.transistor.fm\/retail-remix\"\/>\n <link rel=\"alternate\" type=\"application\/json+oembed\" title=\"Substance and Simplicity: Exploring Hanna Andersson's Commitment to Trust, Community & Sustainability oEmbed profile\" href=\"https:\/\/share.transistor.fm\/oembed?url=https%3A%2F%2Fshare.transistor.fm%2Fs%2Fe4717ad6\"\/>\n<p> <\/head><\/p>\n<p> <body id=\"wp_automatic_ReadabilityBody\"><\/p>\n<header>\n<\/header>\n<div class=\"container main\" x-data=\"{ transcript: false }\">\n<aside>\n<\/aside>\n<article>\n<div x-show=\"!transcript\">\n<section class=\"episode-description\">\n<p>To its community of loyal customers, Hanna Andersson is so much more than just a children’s clothing company. It\u2019s a trusted brand that puts safety, quality and ethical production at the forefront to empower parents around the world. With a steadfast dedication to protecting childhood innocence, Hanna Andersson also aims to create spaces where parents can find simplicity online without compromising style or substance.<\/p>\n<p>In this episode of Retail Remix, Alicia Esposito chats with Callie Canfield, Chief Brand Officer at Hanna Andersson. The pair exchange stories about the new perks (and challenges) of modern parenting and how the brand has been able to tap into these realities to activate community engagement and loyalty. Tune in to learn:<\/p>\n<ul>\n<li>What Callie loves most about Hanna Andersson, including the brand, its values, people and culture;<\/li>\n<li>How the brand balances authenticity and simplicity with the technical aspects of its product; \u00a0<\/li>\n<li>How the brand creates common ground and mutual excitement between parents and kids through marketing and CX; and<\/li>\n<li>The brand\u2019s approach to loyalty and how Hanna Andersson is leaning into more experiential and community-driven efforts<\/li>\n<\/ul>\n<p><strong>RELATED LINKS<\/strong><\/p>\n<\/section>\n<section class=\"show-description\">\n<h4>What is Retail Remix?<\/h4>\n<p>The rules of retail are constantly changing. Today, we’re in an exciting new era where brands can differentiate through experience and use technology to connect with customers in new and exciting ways. Retail Remix is a new podcast series brought to you by Retail TouchPoints, the industry’s leading source for news, insights and research for all things customer experience. Every week, we sit down with someone who is helping put a new spin on the retail experience. Hear from the top practitioners, analysts and innovators in retail, and see what new engagement opportunities await.<\/p>\n<\/section><\/div>\n<\/article>\n<\/div>\n<footer class=\"container\">\n<p>All audio, artwork, episode descriptions and notes are property of Retail TouchPoints, for Retail Remix, and published with permission by Transistor, Inc.<\/p>\n<p> <span class=\"broadcast-by\"><\/p>\n<p> <strong>Broadcast by<\/strong> <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"547px\" height=\"144px\" viewbox=\"0 0 547 144\" version=\"1.1\" class=\"transistor-logo\">\n <g id=\"Page-1\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\">\n <g id=\"transistor_horizontal\" fill-rule=\"nonzero\" fill=\"#FFFFFF\">\n <g id=\"Group\" transform=\"translate(191.000000, 42.000000)\">\n <polygon id=\"Shape\" points=\"0.7 10.4 0.7 1.8 38.6 1.8 38.6 10.4 24.5 10.4 24.5 58.3 14.7 58.3 14.7 10.4\"\/>\n <path d=\"M63.3,26.2 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