![\"Retail](\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png\")
<\/a><\/p>\n<\/p>\n
Sep 25, 2023<\/p>\n
\n \u00a0<\/p>\n \nhttps:\/\/wendybatten.com\/176\/<\/p>\n \u00a0<\/p>\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \u00a0<\/p>\n \n \u00a0<\/p>\n \n \n \n \n \n \u00a0<\/p>\n \n \u00a0<\/p>\n \u00a0<\/p>\n \u00a0<\/p>\n \u00a0<\/p>\n \n \n \n \n
\nWith host retail coach Wendy Batten<\/span><\/p>\n
\nShow Notes<\/span><\/p>\n
\nWe all know that differences exist across generations, but have you
\ngiven any thought to how those differences could impact your
\nmarketing? Today on the podcast we are going to dive into just
\nthat: generational differences among our customers and how we can
\nmarket differently to ensure we are serving all of our customers
\nwithout leaving money on the table.<\/span><\/p>\n
\nThis question came up in my<\/span>
\nLevel Up Mastermind<\/span>
\nretail group recently and as a group we did some digging. Today I\u2019m
\nsharing some research and findings with you all. If you are
\ninterested in learning more about the group, you can check out my
\nwebsite<\/span>
\nhere<\/span>.<\/span><\/p>\n
\nHow to Market to Different Generations<\/span><\/p>\n
\nHere are some notes about each generation: where they are in life,
\nwhat they respond to, what they are looking for, etc.<\/span><\/p>\n\n
\nGen Z<\/span>
\n– (ages 12-26 currently) – Gen Z spans a wide age range, but the
\nolder bunch is at the age where they are getting their first
\napartment, buying their first home, getting married, etc. They will
\ntell you that they have a short attention span. This group (more
\nthan others) responds to short form video (TikTok)<\/span><\/p>\n<\/li>\n
\nMillennials<\/span>
\n– (ages 27-42 currently) – Millennials have a busy lifestyle. They
\nare often parents of young children. A few things that characterize
\ntheir shopping experience are frictionless buying, connection to
\ncommunity, loyalty to brands they love, driven by peers (reviews).
\nSurprisingly, Millennials are still listening to the radio. They
\nlove curbside pickup and Instagram buying – anything that makes
\nlife easier.<\/span><\/p>\n<\/li>\n
\nGen X<\/span>
\n– (ages 43-58 currently) – Gen X shares characteristics of both
\nMillennials and Boomers. They are totally loyal to brands they love
\nand expect great customer service. Traditional marketing typically
\nstill works amongst Gen X (value added, coupons, discounts etc.)
\nThey are a very nostalgic bunch and often purchase from Facebook
\nads.<\/span><\/p>\n<\/li>\n
\nBoomers<\/span>
\n– (ages 59-75 currently) – Surprisingly, Boomers are the best at
\nopening emails. They are very brand loyal and not motivated by
\nFOMO, meaning last minute or exclusive deals won\u2019t speak to them.
\nBoomers love online ordering and still purchase gift
\ncertificates.<\/span><\/p>\n<\/li>\n<\/ul>\n
\nHow to Make Sure You are Serving Multiple
\nGenerations\u00a0<\/span><\/p>\n
\nSome follow-up questions to think about as you listen:<\/span><\/p>\n
\n1.<\/span>
\nWho in your community does your shop serve?<\/span><\/p>\n
\n2.<\/span>
\nWho do you want to serve?<\/span><\/p>\n
\n3.<\/span>
\nWho actually lives in your community?<\/span><\/p>\n
\n4.<\/span>
\nWho is buying for whom and how does that affect your
\nmarketing?<\/span><\/p>\n
\n5.<\/span>
\nWhat can you offer in your shop that crosses multiple
\ngenerations?<\/span><\/p>\n
\n6.<\/span>
\nIf you serve a specific generation, what can you do to serve the
\ngeneration coming up behind them?<\/span><\/p>\n
\nBe sure to stay open and curious about your marketing strategy and
\nhow you can market your business across generations. For example,
\nif your ideal customers are primarily Gen Z, how are you reaching
\nBoomers when they are looking to purchase gifts for this younger
\ngeneration?<\/span><\/p>\n
\nRelated podcasts we think you\u2019ll like:<\/span>
\n\u00a0<\/span><\/p>\n
\nEpisode 31<\/span>:
\n7 Tactics to Attract Foot Traffic to Your Brick and
\nMortar<\/span><\/p>\n
\nEpisode 79<\/span>:
\nYour Competitive Advantage Over Amazon<\/span><\/p>\n
\nEpisode 82<\/span>:
\n5 Steps to Simplify Your Content Planning<\/span><\/p>\n
\nEpisode 101<\/span>:
\nMaking Email Marketing Fun with Kate Doster<\/span><\/p>\n
\nAbout your host, Retail Coach Wendy Batten<\/span><\/p>\n
\nIn case we haven\u2019t met yet, I\u2019m Wendy, a small business coach and
\nfounder of<\/span>
\nthe Retailer\u2019s Inner Circle<\/span>,<\/span>
\n
\nwhere I help other independent shop owners<\/span>
\nlearn how to gain the right business skillsets to see more profits,
\npaychecks, and joy<\/span>
\nas they navigate running their retail business.\u00a0<\/span><\/p>\n
\nThrough online classes, business coaching programs, speaking, and
\na<\/span>
\ntop-ranked podcast<\/span>,
\nI\u2019ve helped hundreds of retailers around the globe reclaim their
\ndream and see the success they want from their beautiful shops. My
\nsignature private coaching community,<\/span>
\nThe Retailer\u2019s Inner Circle<\/span>,
\nhas helped retailers around the world build their retail business
\nskill sets and confidence.\u00a0<\/span><\/p>\n
\nI am proud to have been featured in several major publications,
\nincluding my own business column in What Women Create magazine. I
\nhave been privileged to be a guest on top-ranked podcasts and
\nsought-after as a guest speaker and teacher for several brands,
\nassociations, and communities that are passionate about the success
\nof independent retailers.<\/span><\/p>\n
\nWhen I\u2019m not coaching, you will find me either DIYing and
\nrenovating my very imperfect old crooked cottage by the sea in the
\nUNESCO World Heritage town of Lunenburg, NS, or blogging about our
\ntravel and RVing adventures and the weird fun things we get up to
\nin our coastal village. I\u2019d love to invite you to check out one of
\nmy<\/span>
\nfree resources for real retailers<\/span>
\nat<\/span>
\nhttps:\/\/wendybatten.com\/free-resources\/<\/span>\u00a0<\/span><\/p>\n
\nFor more support from Wendy<\/span><\/p>\n
\nRetailer\u2019s Inner Circle – Join Wendy inside the best retailer\u2019s
\ncommunity<\/span><\/p>\n
\nWendy\u2019s FREE Resources for shop owners\u00a0<\/span><\/p>\n
\nHang out and connect with Wendy on IG\u00a0<\/span><\/p>\n
\nAll of Wendy\u2019s programs and services for shop owners can be
\nfound<\/span>
\nHERE.<\/span>\u00a0<\/span><\/p>\n
\nSubscribe & Review in iTunes<\/span><\/p>\n
\nAre you subscribed to my podcast? If you\u2019re not, I\u2019d love you to
\nconsider it. Subscribing means you won\u2019t miss an episode!<\/span><\/p>\n
\nClick here to subscribe to iTunes!<\/span><\/p>\n
\nIf you want to be more of a rockstar, I\u2019d love it if you could
\nleave a review over on iTunes as well.\u00a0 Those reviews help
\nother retailers find my podcast and they\u2019re also fun for me to go
\nin and read.<\/span>
\n
\nJust click here<\/span>
\nto review, select \u201cRatings and Reviews\u201d and \u201cWrite a Review\u201d and
\nlet me know what your favorite part of the podcast is. So grateful
\nfor you! Thank you!<\/span><\/p>\n<\/div>\n