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Sep 18, 2023<\/p>\n
\n \u00a0<\/p>\n \n \u00a0<\/p>\n \n \u00a0<\/p>\n \n \n \n \n \n \n \n \n \n \n \n \n \u00a0<\/p>\n \n \n \n \n \n \u00a0<\/p>\n \n \u00a0<\/p>\n \u00a0<\/p>\n \u00a0<\/p>\n \u00a0<\/p>\n \n \n \n \n \u00a0<\/p>\n<\/div>\n
\nWith host retail coach Wendy Batten<\/span><\/p>\n
\nhttps:\/\/wendybatten.com\/podcast\/<\/span><\/p>\n
\nDon\u2019t miss – my 6-week<\/span>
\n
\nSales Accelerator Workshop<\/span>
\nstarts again on September 27th! This workshop was a game changer
\nfor the retailers who participated in the first round back in July.
\nIn this workshop, we work together step by step on the sales
\nfunnel: how you find your people and move them from lurkers to
\nrepeat customers. If you need more info or would like to join us
\n(you totally should),<\/span>
\n
\nhere is the link<\/span>.<\/span><\/p>\n
\nShow Notes<\/span><\/p>\n
\nFirst impressions count.\u00a0<\/span><\/p>\n
\nYour brand assets are your customer\u2019s first glimpse into what your
\nshop is all about. That\u2019s why ensuring they tell a cohesive story
\nis SUPER important. Today I\u2019m going to give you a few tips to
\nensure that no matter where customers are looking for you, they
\nwill find a clear, cohesive story of what your shop is all
\nabout.<\/span><\/p>\n
\nRemember that reality is what our customers think of our shop and
\nour brand, not necessarily what we want them to think. Keep in mind
\nthat you have control over this! No matter how customers find you,
\nyour shop\u2019s first impression matters. The information you present
\nonline via Facebook, your website, LinkedIn, Google Business, etc.
\nshould be accurate and convey consistent information and branding.
\nYou need to ensure that your platforms answer these questions: (1)
\nwho you are (2) what you do and (3) who your shop
\nserves.<\/span><\/p>\n
\nA few tips:<\/span><\/p>\n
\n1.<\/span>
\nUse keywords that your customers will be searching.<\/span><\/p>\n
\n2.<\/span>
\nDon\u2019t be too generic with your description of what you
\ndo.<\/span><\/p>\n
\n3.<\/span>
\nMake sure all the basics are correct: your phone number, address,
\nstore hours, etc.<\/span><\/p>\n
\n4.<\/span>
\nYou don\u2019t have to be for everyone. Speak directly to your ideal
\ncustomers.<\/span><\/p>\n
\n5.<\/span>
\nIf your social media accounts or Google Business haven\u2019t been
\nupdated lately (much like the exterior of your shop), you are
\nlikely repelling customers.<\/span><\/p>\n
\n6.<\/span>
\nAsk a friend or business buddy to look at your socials and website
\nwith fresh eyes. If you are in my Retailer\u2019s Inner Circle, grab a
\nbuddy and work together on this.<\/span><\/p>\n
\nRelated podcasts we think you\u2019ll like:<\/span>
\n\u00a0<\/span><\/p>\n
\nEpisode 174<\/span>:
\nFive Ways to Network in Your Own Community<\/span><\/p>\n
\nEpisode 166<\/span>:
\nSimple Sales Strategy Series: Return Customer Rate<\/span><\/p>\n
\nEpisode 165<\/span>:<\/span>
\n
\nSimple Sales Strategy Series: Increasing Your Average Order
\nValue<\/span><\/p>\n
\nEpisode 164<\/span>:<\/span>
\n
\nSimple Sales Strategy Series: Foot Traffic and
\nConversion<\/span><\/p>\n
\nEpisode 163<\/span>:<\/span>
\n
\nSimple Sales Strategy Series: Where to Start<\/span><\/p>\n
\nEpisode 96<\/span>:
\nBefore You Pay for Ads, Do These 3 Things<\/span><\/p>\n
\nAbout your host, Wendy Batten<\/span><\/p>\n
\nIn case we haven\u2019t met yet, I\u2019m Wendy, a small business coach and
\nfounder of<\/span>
\nthe Retailer\u2019s Inner Circle<\/span>,<\/span>
\n
\nwhere I help other independent shop owners<\/span>
\nlearn how to gain the right business skillsets to see more profits,
\npaychecks, and joy<\/span>
\nas they navigate running their retail business.\u00a0<\/span><\/p>\n
\nThrough online classes, business coaching programs, speaking, and
\na<\/span>
\ntop-ranked podcast<\/span>,
\nI\u2019ve helped hundreds of retailers around the globe reclaim their
\ndream and see the success they want from their beautiful shops. My
\nsignature private coaching community,<\/span>
\nThe Retailer\u2019s Inner Circle<\/span>,
\nhas helped retailers around the world build their retail business
\nskill sets and confidence.\u00a0<\/span><\/p>\n
\nI am proud to have been featured in several major publications,
\nincluding my own business column in What Women Create magazine. I
\nhave been privileged to be a guest on top-ranked podcasts and
\nsought-after as a guest speaker and teacher for several brands,
\nassociations, and communities that are passionate about the success
\nof independent retailers.<\/span><\/p>\n
\nWhen I\u2019m not coaching, you will find me either DIYing and
\nrenovating my very imperfect old crooked cottage by the sea in the
\nUNESCO World Heritage town of Lunenburg, NS, or blogging about our
\ntravel and RVing adventures and the weird fun things we get up to
\nin our coastal village. I\u2019d love to invite you to check out one of
\nmy<\/span>
\nfree resources for real retailers<\/span>
\nat<\/span>
\nhttps:\/\/wendybatten.com\/free-resources\/<\/span>\u00a0<\/span><\/p>\n
\nFor more support from Wendy<\/span><\/p>\n
\nRetailer\u2019s Inner Circle – Join Wendy inside the best retailer\u2019s
\ncommunity<\/span><\/p>\n
\nWendy\u2019s FREE Resources for shop owners\u00a0<\/span><\/p>\n
\nHang out and connect with Wendy on IG\u00a0<\/span><\/p>\n
\nAll of Wendy\u2019s programs and services for shop owners can be
\nfound<\/span>
\nHERE.<\/span>\u00a0<\/span><\/p>\n
\nSubscribe & Review in iTunes<\/span><\/p>\n
\nAre you subscribed to my podcast? If you\u2019re not, I\u2019d love you to
\nconsider it. Subscribing means you won\u2019t miss an episode!<\/span><\/p>\n
\nClick here to subscribe to iTunes!<\/span><\/p>\n
\nIf you want to be more of a rockstar, I\u2019d love it if you could
\nleave a review over on iTunes as well.\u00a0 Those reviews help
\nother retailers find my podcast and they\u2019re also fun for me to go
\nin and read.<\/span>
\n
\nJust click here<\/span>
\nto review, select \u201cRatings and Reviews\u201d and \u201cWrite a Review\u201d and
\nlet me know what your favorite part of the podcast is. So grateful
\nfor you! Thank you!<\/span><\/p>\n