{"id":10388,"date":"2023-09-14T04:04:28","date_gmt":"2023-09-14T04:04:28","guid":{"rendered":"https:\/\/dmsretail.com\/RetailNews\/freemans-ditches-print-catalogue-after-118-years\/"},"modified":"2023-09-14T04:04:28","modified_gmt":"2023-09-14T04:04:28","slug":"freemans-ditches-print-catalogue-after-118-years","status":"publish","type":"post","link":"https:\/\/dmsretail.com\/RetailNews\/freemans-ditches-print-catalogue-after-118-years\/","title":{"rendered":"Freemans ditches print catalogue after 118 years"},"content":{"rendered":"

\"Retail<\/a><\/p>
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\"Freemans\"<\/div>\n

Freemans is dropping its print catalogue after 118 years as its online sales grow.<\/p>\n

While each catalogue features a few thousand products, its website hosts 55,000 items for customers.<\/p>\n

Today, Freemans pulls in more than 30m unique visitors to its website per year.<\/p>\n

The move is set to save 650 tonnes of paper, making it the equivalent of 11,000 trees.<\/p>\n\n

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The news coincides with the retailer revealing its sales had risen 13% year on year, for the six months to 30 June 2023.<\/p>\n

Its customer base also soared 34% and grew ahead of the market by 16%.<\/p>\n

Freemans said its positive sales figures were driven by their digital transformation which began three years ago, which included two trialling catalogue reductions.<\/p>\n

The news comes as the business launches a complete overhaul of its website\u2019s look, feel, and the way it communicates to shoppers via a new brand initiative called Made You Look.<\/p>\n

The campaign aims to grow and retain the brand\u2019s existing customer base as well as attract new shoppers.<\/p>\n

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