{"id":10367,"date":"2023-09-11T03:57:08","date_gmt":"2023-09-11T03:57:08","guid":{"rendered":"https:\/\/dmsretail.com\/RetailNews\/waitrose-slashes-prices-for-third-time-this-year\/"},"modified":"2023-09-11T03:57:08","modified_gmt":"2023-09-11T03:57:08","slug":"waitrose-slashes-prices-for-third-time-this-year","status":"publish","type":"post","link":"https:\/\/dmsretail.com\/RetailNews\/waitrose-slashes-prices-for-third-time-this-year\/","title":{"rendered":"Waitrose slashes prices for third time this year"},"content":{"rendered":"

\"Retail<\/a><\/p>
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\"Waitrose\"<\/div>\n

Waitrose is slashing prices on 250 of its popular autumn products on Wednesday, the supermarket has revealed.<\/p>\n

The move will cut prices by 10% on average, across items including pasta, whole chickens, sausages and potatoes.<\/p>\n

The change makes it the third time Waitrose has lowered the costs of hundreds of products this year, under an \u00a3100m investment in lowering prices.<\/p>\n

Waitrose reduced the prices of more than 200 products back in June, on goods including tomato ketchup and ice cream.<\/p>\n\n

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The grocer\u2019s commercial director Charlotte Di Cello said: \u201cGiving our customers good value for money is a priority and we continue to work hard to keep our prices low, whilst maintaining our quality and supporting our fantastic farmers.<\/p>\n

\u201cWe\u2019ll continue to deliver our market leading quality, using our outdoor-bred pork, responsibly sourced fish, higher-welfare chicken and LEAF marque-certified British fruit and veg. The only thing that\u2019s changing is the price, so customers can enjoy great value with no compromise\u201d.<\/p>\n

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