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To help plus-sized men find good-value fashion, menswear label Connor has launched AXL+Co into the Australian market.<\/p>\n
Owned by parent company Retail Apparel Group, the company says the launch comes after market research identified a \u201cmajor gap\u201d in the market for men who consider themselves \u2018plus-size\u2019.<\/p>\n
The report found that 73 per cent of Australian men identify as size ‘large or above\u2019 with 48 per cent agreeing that it\u2019s \u201chard\u201d to find stores that cater to their size or fashion needs at a \u201creasonable price\u201d.<\/p>\n
Likewise, customers preferred value (33 per cent), fit (39 per cent), comfort (25 per cent) and variety (22 per cent) when it came to choosing where to shop.<\/p>\n
GM of AXL+Co by Connor said the launch aims to address specific needs discussed above while providing \u201cgreater accessibility to a wider range of stylish, high-quality clothing at a great price, for larger men\u201d.<\/p>\n
AXL+Co by Connor will offer a wide range of designs including shirts, chinos, shorts, basics, suits and accessories for those in sizes X to 7XL.<\/p>\n
Since its digital launch in July, the brand has registered more than 12 million impressions on social media and has opened its first brick-and-mortar store in Macarthur Square, Sydney with more locations planned.<\/p>\n
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- Further reading: \u201cWe\u2019re ready\u201d: Menswear brand Yd launches dressed-up store concept<\/em><\/li>\n<\/ul>\n
The post RAG’s Connor launches plus-sized Australian men’s fashion brand AXL+Co appeared first on Inside Retail.<\/p>\n