{"id":10269,"date":"2023-08-31T03:13:08","date_gmt":"2023-08-31T03:13:08","guid":{"rendered":"https:\/\/dmsretail.com\/RetailNews\/john-lewis-unveils-online-christmas-shop\/"},"modified":"2023-08-31T03:13:08","modified_gmt":"2023-08-31T03:13:08","slug":"john-lewis-unveils-online-christmas-shop","status":"publish","type":"post","link":"https:\/\/dmsretail.com\/RetailNews\/john-lewis-unveils-online-christmas-shop\/","title":{"rendered":"John Lewis unveils online Christmas Shop"},"content":{"rendered":"<p> <p><a href=\"https:\/\/dmsretail.com\/online-workshops-list\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-496\" src=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png\" alt=\"Retail Online Training\" width=\"729\" height=\"91\" srcset=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png 729w, https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90-300x37.png 300w\" sizes=\"auto, (max-width: 729px) 100vw, 729px\" \/><\/a><\/p><br \/>\n<\/p>\n<div id=\"post-143573\">\n<div class=\"td-post-content tagdiv-type\">\n<div class=\"td-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"696\" height=\"522\" class=\"entry-thumb\" src=\"https:\/\/www.retailgazette.co.uk\/wp-content\/uploads\/2023\/08\/John-Lewis-Christmas-Cottage-Lifestlye-Image-10-696x522.jpg\" srcset=\"https:\/\/www.retailgazette.co.uk\/wp-content\/uploads\/2023\/08\/John-Lewis-Christmas-Cottage-Lifestlye-Image-10-696x522.jpg 696w, https:\/\/www.retailgazette.co.uk\/wp-content\/uploads\/2023\/08\/John-Lewis-Christmas-Cottage-Lifestlye-Image-10-300x225.jpg 300w, https:\/\/www.retailgazette.co.uk\/wp-content\/uploads\/2023\/08\/John-Lewis-Christmas-Cottage-Lifestlye-Image-10-1024x768.jpg 1024w, https:\/\/www.retailgazette.co.uk\/wp-content\/uploads\/2023\/08\/John-Lewis-Christmas-Cottage-Lifestlye-Image-10-768x576.jpg 768w, https:\/\/www.retailgazette.co.uk\/wp-content\/uploads\/2023\/08\/John-Lewis-Christmas-Cottage-Lifestlye-Image-10-1536x1152.jpg 1536w, https:\/\/www.retailgazette.co.uk\/wp-content\/uploads\/2023\/08\/John-Lewis-Christmas-Cottage-Lifestlye-Image-10-2048x1536.jpg 2048w, https:\/\/www.retailgazette.co.uk\/wp-content\/uploads\/2023\/08\/John-Lewis-Christmas-Cottage-Lifestlye-Image-10-1068x801.jpg 1068w, https:\/\/www.retailgazette.co.uk\/wp-content\/uploads\/2023\/08\/John-Lewis-Christmas-Cottage-Lifestlye-Image-10-560x420.jpg 560w, https:\/\/www.retailgazette.co.uk\/wp-content\/uploads\/2023\/08\/John-Lewis-Christmas-Cottage-Lifestlye-Image-10-80x60.jpg 80w, https:\/\/www.retailgazette.co.uk\/wp-content\/uploads\/2023\/08\/John-Lewis-Christmas-Cottage-Lifestlye-Image-10-265x198.jpg 265w\" sizes=\"auto, (max-width: 696px) 100vw, 696px\" alt=\"John Lewis Christmas\" title=\"John Lewis Christmas\"\/><\/div>\n<p>John Lewis has opened its online Christmas shop as searches for festive products more than doubled over the summer compared to last year.<\/p>\n<p>The high street retailer said customers were already seeking inspiration online with a particular focus on value, as searches for \u2018Christmas offers\u2019 increased 25-fold.<\/p>\n<p>It added that searches for artificial trees have doubled year-on-year, along with a 250% surge in enquiries for stockings and 133% increase for holiday jumpers.<\/p>\n<hr\/>\n<h5 style=\"text-align: center;\"><strong>Subscribe to Retail Gazette for free<\/strong><\/h5>\n<p style=\"text-align: center;\"><span class=\"x_al\">Sign up\u00a0here\u00a0to g<\/span><span class=\"x_al\">et the latest news straight into your inbox each morning<\/span><strong><span class=\"al\">\u00a0<\/span><\/strong><\/p>\n<hr\/>\n<p>John Lewis said around 30% of customers had finished their festive shopping by the end of October and 72% had researched their peak purchases online before buying.<\/p>\n<p>Christmas buyer Lisa Cherry said: \u201cThis year\u2019s themes are inspired by the magic of nostalgia and the enchantment of Christmas.<\/p>\n<p>\u201cThe brilliant in-house design team have taken inspiration from our archives, giving treasured vintage prints a new lease of life across a number of festive products.<\/p>\n<p>\u201cWe\u2019re really excited for our customers to explore the new themes and plan ahead for the festive season.\u201d<\/p>\n<p>Last year, John Lewis unveiled its online Christmas shop 10 days earlier than planned due to the uptick in festive-related searches which had more than quadrupled compared to the year before.<\/p>\n<p><em><strong>Click here to sign up to Retail Gazette\u2018s free daily email newsletter<\/strong><\/em><\/p>\n<\/p><\/div>\n<footer>\n<\/footer>\n<\/div>\n<p><p><a href=\"https:\/\/dmsretail.com\/online-workshops-list\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-496\" src=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png\" alt=\"Retail Online Training\" width=\"729\" height=\"91\" srcset=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png 729w, https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90-300x37.png 300w\" sizes=\"auto, (max-width: 729px) 100vw, 729px\" \/><\/a><\/p><br \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>John Lewis has opened its online Christmas shop as searches for festive products more than doubled over the summer compared to last year. The high [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10270,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":["post-10269","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-magazines"],"_links":{"self":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts\/10269","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/comments?post=10269"}],"version-history":[{"count":0,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts\/10269\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/media\/10270"}],"wp:attachment":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/media?parent=10269"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/categories?post=10269"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/tags?post=10269"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}