{"id":10158,"date":"2023-08-18T01:46:46","date_gmt":"2023-08-18T01:46:46","guid":{"rendered":"https:\/\/dmsretail.com\/RetailNews\/how-to-silently-guide-your-shoppers-choices\/"},"modified":"2023-08-18T01:46:46","modified_gmt":"2023-08-18T01:46:46","slug":"how-to-silently-guide-your-shoppers-choices","status":"publish","type":"post","link":"https:\/\/dmsretail.com\/RetailNews\/how-to-silently-guide-your-shoppers-choices\/","title":{"rendered":"How To Silently Guide Your Shoppers’ Choices"},"content":{"rendered":"

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Attracting customers as a primary objective can be a misnomer. Many retailers look to attract customers but don’t consider what they really want – more purchases.<\/p>\n

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Accomplishing that ultimate objective takes more than just boosting a Facebook post or doing a live stream.<\/p>\n

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You have to capture the eyes before you can capture the heart and, by extension, the wallet.<\/em><\/p>\n<\/blockquote>\n

That’s one reason I love this local Boston store Miltons which was recently covered in VMSD magazine. Why? Often the fitting area for men is a dark cubby off the side of a bank of dimly lit stalls with dust balls in the corners and broken hangar parts on the floors.\u00a0<\/p>\n

Those retailers don’t respect their male clients. Miltons does.\u00a0<\/p>\n