{"id":10141,"date":"2023-08-16T02:03:28","date_gmt":"2023-08-16T02:03:28","guid":{"rendered":"https:\/\/dmsretail.com\/RetailNews\/asda-launches-new-food-to-go-trial-to-drive-shoppers-to-stores\/"},"modified":"2023-08-16T02:03:28","modified_gmt":"2023-08-16T02:03:28","slug":"asda-launches-new-food-to-go-trial-to-drive-shoppers-to-stores","status":"publish","type":"post","link":"https:\/\/dmsretail.com\/RetailNews\/asda-launches-new-food-to-go-trial-to-drive-shoppers-to-stores\/","title":{"rendered":"Asda launches new food-to-go trial to drive shoppers to stores"},"content":{"rendered":"

\"Retail<\/a><\/p>
\n<\/p>\n

\n
\n
\"Asda<\/div>\n

Asda has unveiled a new food-to-go trial as part of its plan to become the UK\u2019s number two supermarket.<\/p>\n

The Asda Food Hub will first be trialled throughout the grocer\u2019s Leicester and Dagenham stores, and could be rolled out to further UK supermarkets if it performs well.<\/p>\n

The concept will include a concession at the front of store serving coffee as well as other grab-and-go products.<\/p>\n

Food options will change throughout the day, serving breakfast, lunch, afternoon snacks and meal deal options.<\/p>\n\n

Subscribe to Retail Gazette for free<\/strong><\/h5>\n

Sign up\u00a0here\u00a0to g<\/span>et the latest news straight into your inbox each morning<\/span>\u00a0<\/span><\/strong><\/p>\n\n

Shoppers will be able to place their orders via touch screen tablets upon entering stores.<\/p>\n

The grocer will also revamp ten of its pizza and hot food counters as part of the launch.<\/p>\n

A spokesperson for the supermarket said: \u201cWe\u2019re always looking for ways to give shoppers more quality choices at affordable prices and the new Asda Food Hub is a great example of us investing in our stores to be able to provide that for shoppers\u201d.<\/p>\n

Asda recently added 47 items to its food-to-go range under a \u00a31.2m investment.<\/p>\n

The grocer unveiled a 9.6% sales jump in its second quarter to 30 June, driven by the surge of shoppers snapping up its Just Essentials value range.<\/p>\n

Click here to sign up to Retail Gazette\u2018s free daily email newsletter<\/strong><\/em><\/p>\n<\/p><\/div>\n