{"id":10120,"date":"2023-08-13T23:41:52","date_gmt":"2023-08-13T23:41:52","guid":{"rendered":"https:\/\/dmsretail.com\/RetailNews\/wolves-scores-new-branding-partner-news\/"},"modified":"2023-08-13T23:41:52","modified_gmt":"2023-08-13T23:41:52","slug":"wolves-scores-new-branding-partner-news","status":"publish","type":"post","link":"https:\/\/dmsretail.com\/RetailNews\/wolves-scores-new-branding-partner-news\/","title":{"rendered":"Wolves scores new branding partner | News"},"content":{"rendered":"

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Premier League football club Wolves has added a new branding partner who will create a limited edition, digitally-connected jersey to commemorate the team\u2019s relationship with US soccer<\/strong><\/p>\n

The untold story of Wolves\u2019 impact in introducing football to a wide audience in the US will be brought to life in a new documentary from Wolves Studios \u2013 1967: When LA Wolves Conquered the USA.<\/p>\n

As branding partners,\u00a0Avery Dennison has created a limited edition, digitally-connected jersey to\u00a0commemorate\u00a0the Wolves team\u2019s remarkable relationship with US soccer.\u00a0Fans will be able to scan the official smart embellishments on their jersey to reveal a unique Wolves experience.\u00a0The jerseys will\u00a0debut\u00a0at premiere\u00a0events in Los Angeles, California\u00a0and Wolverhampton, England to launch the\u00a0documentary\u00a0produced\u00a0by Wolves, celebrating the club\u2019s history.<\/p>\n

Russell Jones, general manager, marketing & commercial growth\u00a0at Wolverhampton Wanderers, said: \u201cIdentity is at the heart of the fan experience, and this collaboration adds yet another level to an already rich history for Wolves. We are pleased to be working with Avery Dennison to bring a glorious journey that ended with one of the greatest finals ever seen on American soil to life again, and we\u00a0have the opportunity to offer our supporters a lasting memento through this exclusive shirt.\u201d<\/p>\n

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Premier League football club Wolves has added a new branding partner who will create a limited edition, digitally-connected jersey to commemorate the team\u2019s relationship with […]<\/p>\n","protected":false},"author":1,"featured_media":10121,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-10120","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts\/10120","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/comments?post=10120"}],"version-history":[{"count":0,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts\/10120\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/media\/10121"}],"wp:attachment":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/media?parent=10120"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/categories?post=10120"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/tags?post=10120"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}