{"id":10093,"date":"2023-08-10T23:01:39","date_gmt":"2023-08-10T23:01:39","guid":{"rendered":"https:\/\/dmsretail.com\/RetailNews\/how-to-lead-a-successful-challenger-brand-with-bruce-kramer\/"},"modified":"2023-08-10T23:01:39","modified_gmt":"2023-08-10T23:01:39","slug":"how-to-lead-a-successful-challenger-brand-with-bruce-kramer","status":"publish","type":"post","link":"https:\/\/dmsretail.com\/RetailNews\/how-to-lead-a-successful-challenger-brand-with-bruce-kramer\/","title":{"rendered":"How to lead a successful challenger brand with Bruce Kramer"},"content":{"rendered":"<p> <p><a href=\"https:\/\/dmsretail.com\/online-workshops-list\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-496\" src=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png\" alt=\"Retail Online Training\" width=\"729\" height=\"91\" srcset=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png 729w, https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90-300x37.png 300w\" sizes=\"auto, (max-width: 729px) 100vw, 729px\" \/><\/a><\/p><br \/>\n<\/p>\n<div>\n<p class=\"date\">Aug 9, 2023<\/p>\n<p class=\"MsoNormal\" style=\"margin-bottom: 7.5pt; line-height: normal; background: white;\">\n<span style=\"font-size: 10.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; color: #333333;\"><br \/>\nI<span style=\"font-size: 12pt;\">n episode 40 of Kantar&#8217;s Retail<br \/>\nSound Bites, hosts Barry Thomas, senior retail thought leader, and<br \/>\nRachel Dalton, head of retail insights, discuss how to lead a<br \/>\nsuccessful challenger brand with Bruce Kramer, SVP, North American<br \/>\nConsumer Division, Wahl Clipper.<\/span><\/span><\/p>\n<p class=\"MsoNormal\" style=\"margin-bottom: 7.5pt; line-height: normal; background: white;\">\n<span style=\"font-size: 12pt; font-family: Arial, sans-serif; color: rgb(51, 51, 51);\"><br \/>\nKantar\u2019s principal economist Doug Hermanson also joins for Commerce<br \/>\nCompass, providing real-time macroeconomic updates in<br \/>\nretail.<\/span><\/p>\n<p class=\"MsoNormal\" style=\"margin-bottom: 7.5pt; line-height: normal; background: white;\">\n<span style=\"font-size: 12pt; font-family: Arial, sans-serif; color: rgb(51, 51, 51);\"><br \/>\nHave a topic you&#8217;d like to have covered? Contact us:<span style=\"color: #d3a81c;\">\u202fKantar&#8217;s Retail Sound Bites<br \/>\nPodcast<\/span><\/span><\/p>\n<p class=\"MsoNormal\" style=\"margin-bottom: 7.5pt; line-height: normal; background: white;\">\n<span style=\"font-size: 12pt; font-family: Arial, sans-serif; color: rgb(51, 51, 51);\"><br \/>\nBarry&#8217;s contact information:<br \/><span style=\"color: #d3a81c;\">barry.thomas@kantar.com<\/span><br \/><span style=\"color: #d3a81c;\">Barry&#8217;s LinkedIn<\/span><\/span><\/p>\n<p class=\"MsoNormal\" style=\"margin-bottom: 7.5pt; line-height: normal; background: white;\">\n<span style=\"font-size: 12pt; font-family: Arial, sans-serif; color: rgb(51, 51, 51);\"><br \/>\nRachel&#8217;s contact information:<br \/><span style=\"color: #d3a81c;\">rachel.dalton@kantar.com<\/span><br \/><span style=\"color: #d3a81c;\">Rachel&#8217;s LinkedIn<\/span><\/span><\/p>\n<p class=\"MsoNormal\">\nP&amp;G Trimming SKUs As Part of Collaborative Commerce Strategy |<br \/>\nConsumer Goods Technology<\/p>\n<p class=\"MsoNormal\">\nMore consumers are shopping multiple grocers to find the lowest<br \/>\nprices, report finds | Grocery Dive<\/p>\n<p class=\"MsoNormal\">\nDoes Sam Altman Know What He\u2019s Creating? &#8211; The Atlantic<\/p>\n<p class=\"MsoNormal\">\nhttps:\/\/www.cnbc.com\/2023\/08\/01\/walmart-pushes-into-in-stores-advertising-as-new-revenue-driver.html<\/p>\n<p class=\"MsoNormal\">\nhttps:\/\/www.cnn.com\/2023\/08\/01\/tech\/amazon-clinic-expands-nationwide\/index.html<\/p>\n<p class=\"MsoNormal\">\nhttps:\/\/www.aboutamazon.com\/news\/retail\/amazon-clinic-available-nationwide<\/p>\n<p class=\"MsoNormal\">\nhttps:\/\/www.forbes.com\/sites\/brucejapsen\/2023\/08\/01\/amazons-latest-healthcare-expansion-virtual-clinic-expands-nationwide\/?sh=419d529d7e34<\/p>\n<p class=\"MsoNormal\">\nFranklin Kroger converts to full self-checkout. Would you want this<br \/>\nat yours? (newschannel5.com)<\/p>\n<p class=\"MsoNormal\">\nhttps:\/\/www.grocerydive.com\/news\/kroger-converts-tennessee-store-self-checkout-only\/689169\/#:~:text=Kroger%20converted%20a%20store%20in,said%20Lauren%20Bell%2C%20the%20spokesperson.<\/p>\n<\/div>\n<p><script>(function(d, s, id) {\n      var js, fjs = d.getElementsByTagName(s)[0];\n      if (d.getElementById(id)) return;\n      js = d.createElement(s); js.id = id;\n      js.src = \"https:\/\/connect.facebook.net\/en_US\/sdk.js#xfbml=1&version=v2.8&appId=834757889913083\";\n      fjs.parentNode.insertBefore(js, fjs);\n    }(document, 'script', 'facebook-jssdk'));<\/script><br \/>\n<br \/><p><a href=\"https:\/\/dmsretail.com\/online-workshops-list\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-496\" src=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png\" alt=\"Retail Online Training\" width=\"729\" height=\"91\" srcset=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png 729w, https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90-300x37.png 300w\" sizes=\"auto, (max-width: 729px) 100vw, 729px\" \/><\/a><\/p><br \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aug 9, 2023 In episode 40 of Kantar&#8217;s Retail Sound Bites, hosts Barry Thomas, senior retail thought leader, and Rachel Dalton, head of retail insights, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9391,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-10093","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcasts"],"_links":{"self":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts\/10093","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/comments?post=10093"}],"version-history":[{"count":0,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts\/10093\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/media\/9391"}],"wp:attachment":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/media?parent=10093"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/categories?post=10093"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/tags?post=10093"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}