{"id":10086,"date":"2023-08-09T22:56:25","date_gmt":"2023-08-09T22:56:25","guid":{"rendered":"https:\/\/dmsretail.com\/RetailNews\/169-5-easy-ways-to-improve-your-profit-margins-and-why-you-should\/"},"modified":"2023-08-09T22:56:25","modified_gmt":"2023-08-09T22:56:25","slug":"169-5-easy-ways-to-improve-your-profit-margins-and-why-you-should","status":"publish","type":"post","link":"https:\/\/dmsretail.com\/RetailNews\/169-5-easy-ways-to-improve-your-profit-margins-and-why-you-should\/","title":{"rendered":"169. 5 Easy Ways to Improve Your Profit Margins (and Why You Should!)"},"content":{"rendered":"<p> <p><a href=\"https:\/\/dmsretail.com\/online-workshops-list\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-496\" src=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png\" alt=\"Retail Online Training\" width=\"729\" height=\"91\" srcset=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png 729w, https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90-300x37.png 300w\" sizes=\"auto, (max-width: 729px) 100vw, 729px\" \/><\/a><\/p><br \/>\n<\/p>\n<div>\n<p class=\"date\">Aug 7, 2023<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p dir=\"ltr\">With host retail coach Wendy Batten<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p dir=\"ltr\">https:\/\/wendybatten.com\/169\/<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p dir=\"ltr\">Hard truth to start off the podcast today: More sales<br \/>\nwill not necessarily make you more profit! I am a firm believer and<br \/>\nyou all hopefully know by now that I do not believe in chasing<br \/>\nsales. Today on the podcast we are going to talk through 5 ways you<br \/>\ncan improve your profit margins and why you should. Let\u2019s work<br \/>\ntogether on building a business that works for us, not the other<br \/>\nway around.\u00a0 Here we go!<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p dir=\"ltr\">1. Price your goods properly. We have a whole Buying &amp;<br \/>\nPricing Masterclass in the Retailer\u2019s Inner Circle, but the short<br \/>\nexplanation is not to just use MSRP, copy your neighbors,<br \/>\netc.\u00a0<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p dir=\"ltr\">\u201cBeing \u2018nicely\u2019 priced is going to put us out of<br \/>\nbusiness.\u201d\u00a0 -Wendy Batten<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p dir=\"ltr\">2. Buy your merchandise properly. This is when you<br \/>\nmake your money! Think strategically about your margins when you<br \/>\nare purchasing from vendors, at trade shows, etc.Find sell offs and<br \/>\nwalk away from low margin items.\u00a0\u00a0<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p dir=\"ltr\">3. Strategically place your products with the highest<br \/>\nmargins in the most visible, high traffic areas of your shop.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p dir=\"ltr\">4. Demo your products.\u00a0 Let your customers touch,<br \/>\nfeel, see how they work.\u00a0 Trust me &#8211; this works! You can demo<br \/>\nwith ANY products in your shop.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p dir=\"ltr\">5. Bundle your higher margin products with other<br \/>\nproducts. Offer different price points for your bundles, offer<br \/>\nthemed bundles, etc.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p dir=\"ltr\">Taking small steps to feel more confident in your<br \/>\nfinancials is key to feeling good and in control of your beautiful<br \/>\nbusiness. By analyzing your profit margins, you are on your<br \/>\nway.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p dir=\"ltr\">If you found this episode helpful, please share it<br \/>\nwith at least one of your business besties!\u00a0<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p dir=\"ltr\">If you are looking for more, remember that my Retailer\u2019s<br \/>\nInner Circle is always open. The perfect time for you to join<br \/>\nus is NOW &#8211; ahead of Q4 and right before we start talking holiday<br \/>\nsales! You\u2019ll get access to tons of masterclasses (including my<br \/>\nBuying and Pricing Masterclass referenced in this episode!)\u00a0<br \/>\nYou\u2019ll also have full access to Retail Made Simple, my signature<br \/>\ncourse and an exclusive Facebook group full of like-minded<br \/>\nretailers from all over the world. Jump in today!<\/p>\n<p dir=\"ltr\">Related podcasts we think you\u2019ll like: \u00a0<\/p>\n<p dir=\"ltr\">Episode 109<br \/>\n&#8211; Money Mindset, Abundance, and Bad Ideas with Guest Expert Emily<br \/>\nKing<\/p>\n<p dir=\"ltr\">Episode<br \/>\n104 &#8211; Tight on Cash Flow? Let\u2019s Turn Your Old Inventory Into<br \/>\nCash for You<\/p>\n<p dir=\"ltr\">Episode<br \/>\n89 &#8211; Money Talk &amp; Mindset with Profits First Coach April<br \/>\nStroink<\/p>\n<p dir=\"ltr\">About your host, Wendy Batten<\/p>\n<p dir=\"ltr\">In case we haven\u2019t met yet, I\u2019m Wendy, a small<br \/>\nbusiness coach and founder of the<br \/>\nRetailer\u2019s Inner Circle, where I help other independent shop<br \/>\nowners learn how to gain the right business skillsets to see more<br \/>\nprofits, paychecks, and joy as they navigate running their retail<br \/>\nbusiness.\u00a0<\/p>\n<p dir=\"ltr\">Through online classes, business coaching programs,<br \/>\nspeaking, and a top-ranked podcast,<br \/>\nI\u2019ve helped hundreds of retailers around the globe reclaim their<br \/>\ndream and see the success they want from their beautiful shops. My<br \/>\nsignature private coaching community, The<br \/>\nRetailer\u2019s Inner Circle, has helped retailers around the world<br \/>\nbuild their retail business skill sets and confidence.\u00a0<\/p>\n<p dir=\"ltr\">I am proud to have been featured in several major<br \/>\npublications, including my own business column in What Women Create<br \/>\nmagazine. I have been privileged to be a guest on top-ranked<br \/>\npodcasts and sought-after as a guest speaker and teacher for<br \/>\nseveral brands, associations, and communities that are passionate<br \/>\nabout the success of independent retailers.<\/p>\n<p dir=\"ltr\">When I\u2019m not coaching, you will find me either DIYing<br \/>\nand renovating my very imperfect old crooked cottage by the sea in<br \/>\nthe UNESCO World Heritage town of Lunenburg, NS, or blogging about<br \/>\nour travel and RVing adventures and the weird fun things we get up<br \/>\nto in our coastal village. I\u2019d love to invite you to check out one<br \/>\nof my free resources for real retailers at https:\/\/wendybatten.com\/free-resources\/\u00a0<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p dir=\"ltr\">For more support from Wendy<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p dir=\"ltr\">Retailer\u2019s<br \/>\nInner Circle &#8211; Join Wendy inside the best retailer\u2019s<br \/>\ncommunity<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p dir=\"ltr\">Wendy\u2019s FREE Resources<br \/>\nfor shop owners\u00a0<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p dir=\"ltr\">Hang out and connect<br \/>\nwith Wendy on IG\u00a0<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p dir=\"ltr\">All of Wendy\u2019s programs and services for shop owners<br \/>\ncan be found HERE.\u00a0<\/p>\n<p dir=\"ltr\">Subscribe &amp; Review in iTunes<\/p>\n<p dir=\"ltr\">Are you subscribed to my podcast? If you\u2019re not, I\u2019d<br \/>\nlove you to consider it. Subscribing means you won\u2019t miss an<br \/>\nepisode!<br \/>\nClick here to subscribe to iTunes!<\/p>\n<p><strong id=\"docs-internal-guid-184ee62d-7fff-b770-05eb-c62e7ef56a42\">If you<br \/>\nwant to be more of a rockstar, I\u2019d love it if you could leave a<br \/>\nreview over on iTunes as well.\u00a0 Those reviews help other<br \/>\nretailers find my podcast and they\u2019re also fun for me to go in and<br \/>\nread.<br \/>\nJust click here to review, select \u201cRatings and Reviews\u201d and<br \/>\n\u201cWrite a Review\u201d and let me know what your favorite part of the<br \/>\npodcast is. So grateful for you! Thank you!<\/strong><\/p>\n<\/div>\n<p><script>(function(d, s, id) {\n      var js, fjs = d.getElementsByTagName(s)[0];\n      if (d.getElementById(id)) return;\n      js = d.createElement(s); js.id = id;\n      js.src = \"https:\/\/connect.facebook.net\/en_US\/sdk.js#xfbml=1&version=v2.8&appId=834757889913083\";\n      fjs.parentNode.insertBefore(js, fjs);\n    }(document, 'script', 'facebook-jssdk'));<\/script><script async defer src=\"https:\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><br \/>\n<br \/><p><a href=\"https:\/\/dmsretail.com\/online-workshops-list\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-496\" src=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png\" alt=\"Retail Online Training\" width=\"729\" height=\"91\" srcset=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png 729w, https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90-300x37.png 300w\" sizes=\"auto, (max-width: 729px) 100vw, 729px\" \/><\/a><\/p><br \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aug 7, 2023 \u00a0 With host retail coach Wendy Batten \u00a0 https:\/\/wendybatten.com\/169\/ \u00a0 Hard truth to start off the podcast today: More sales will not [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1859,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-10086","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcasts"],"_links":{"self":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts\/10086","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/comments?post=10086"}],"version-history":[{"count":0,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts\/10086\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/media\/1859"}],"wp:attachment":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/media?parent=10086"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/categories?post=10086"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/tags?post=10086"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}