{"id":10042,"date":"2023-08-04T23:12:14","date_gmt":"2023-08-04T23:12:14","guid":{"rendered":"https:\/\/dmsretail.com\/RetailNews\/barbie-doll-sales-are-booming-online-as-the-blockbuster-film-barrels-toward-1-billion-at-the-box-office\/"},"modified":"2023-08-04T23:12:14","modified_gmt":"2023-08-04T23:12:14","slug":"barbie-doll-sales-are-booming-online-as-the-blockbuster-film-barrels-toward-1-billion-at-the-box-office","status":"publish","type":"post","link":"https:\/\/dmsretail.com\/RetailNews\/barbie-doll-sales-are-booming-online-as-the-blockbuster-film-barrels-toward-1-billion-at-the-box-office\/","title":{"rendered":"Barbie Doll Sales Are Booming Online as the Blockbuster Film Barrels Toward $1 Billion at the Box Office"},"content":{"rendered":"

\"Retail<\/a><\/p>
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Barbie doll sales are surging online, fueled by the blockbuster success of the \u201cBarbie\u201d movie, which is expected to reach $1 billion in box-office sales. Doll sales have seen a significant increase of 56%, according to Shopify, the e-commerce platform powering Mattel\u2019s direct-to-consumer operations. Shoppers are gravitating toward beloved brands like Barbie, indicating a \u201cBarbie effect\u201d where consumers are choosing to spend on their favorite brands despite cutting back on other expenses.<\/p>\n<\/div>\n

\"Retail<\/a><\/p>
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Barbie doll sales are surging online, fueled by the blockbuster success of the \u201cBarbie\u201d movie, which is expected to reach $1 billion in box-office sales. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-10042","post","type-post","status-publish","format-standard","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts\/10042","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/comments?post=10042"}],"version-history":[{"count":0,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts\/10042\/revisions"}],"wp:attachment":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/media?parent=10042"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/categories?post=10042"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/tags?post=10042"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}