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<\/div>\nAsda has added 47 new items to its food-to-go range, as it invests \u00a31.2m in the category.<\/p>\n
The move marks the biggest reset of its food-to-go range in six years, the supermarket said.<\/p>\n
Shoppers will be able to buy products from the category under Asda\u2019s meal deal at prices from \u00a32.20 for a snack, sandwich or drink.<\/p>\n
The new food items in the range vary from thick sub rolls to pasta dishes, as well as 19 snacking lines.<\/p>\n
Subscribe to Retail Gazette for free<\/strong><\/h5>\nSign up\u00a0here\u00a0to g<\/span>et the latest news straight into your inbox each morning<\/span>\u00a0<\/span><\/strong><\/p>\nThe reset comes as the grocer aims to solidify its place in the convenience sector.<\/p>\n
Asda own brand senior manager Joanna Johnson said: \u201cGrowing our convenience offer is a key pillar in our strategy to becoming the UK\u2019s number two retailer so we\u2019re excited to see how this range plays an integral role in this growth as we progress our roll out of Asda Express stores over the next 12 months\u201d.<\/p>\n
The news comes as it emerged that Asda workers involved in an equal pay battle received a significant boost to their case.<\/p>\n
The largely female shopfloor are taking legal action against the supermarket over why they are paid between \u00a31.50 and \u00a33 less an hour than their predominately male warehouse colleague.<\/p>\n
An email leaked to ITV News yesterday, which was sent to all claimants by their legal team at Leigh Day, said an independent expert which compared the two roles scored shopfloor jobs slightly higher.<\/p>\n
Asda could face a \u00a31.2bn if they lose the case.<\/p>\n
The reset comes as the grocer aims to solidify its place in the convenience sector.<\/p>\n
Asda own brand senior manager Joanna Johnson said: \u201cGrowing our convenience offer is a key pillar in our strategy to becoming the UK\u2019s number two retailer so we\u2019re excited to see how this range plays an integral role in this growth as we progress our roll out of Asda Express stores over the next 12 months\u201d.<\/p>\n
The news comes as it emerged that Asda workers involved in an equal pay battle received a significant boost to their case.<\/p>\n
The largely female shopfloor are taking legal action against the supermarket over why they are paid between \u00a31.50 and \u00a33 less an hour than their predominately male warehouse colleague.<\/p>\n
An email leaked to ITV News yesterday, which was sent to all claimants by their legal team at Leigh Day, said an independent expert which compared the two roles scored shopfloor jobs slightly higher.<\/p>\n
Asda could face a \u00a31.2bn if they lose the case.<\/p>\n