{"id":10011,"date":"2023-08-01T00:43:32","date_gmt":"2023-08-01T00:43:32","guid":{"rendered":"https:\/\/dmsretail.com\/RetailNews\/mcdonalds-customers-are-ordering-less-and-switching-to-value-menu-items-to-save-money\/"},"modified":"2023-08-01T00:43:32","modified_gmt":"2023-08-01T00:43:32","slug":"mcdonalds-customers-are-ordering-less-and-switching-to-value-menu-items-to-save-money","status":"publish","type":"post","link":"https:\/\/dmsretail.com\/RetailNews\/mcdonalds-customers-are-ordering-less-and-switching-to-value-menu-items-to-save-money\/","title":{"rendered":"McDonald\u2019s Customers Are Ordering Less and Switching To Value Menu Items To Save Money"},"content":{"rendered":"

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McDonald\u2019s customers are opting for value menu items and ordering fewer items overall to save money, according to executives. Some households with incomes of $45,000 or less are \u201ctrading down\u201d from premium to core and value items, while customers on incomes under $100,000 are switching to McDonald\u2019s from full-service restaurants to save money while still enjoying the treat of eating out. Despite the challenging macro environment and rising costs, McDonald\u2019s reported a 14% increase in total revenues to nearly $6.5 billion in the quarter to June 30, with its new value offers contributing to strong sales performance in certain markets.<\/p>\n<\/div>\n

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McDonald\u2019s customers are opting for value menu items and ordering fewer items overall to save money, according to executives. Some households with incomes of $45,000 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-10011","post","type-post","status-publish","format-standard","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts\/10011","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/comments?post=10011"}],"version-history":[{"count":0,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts\/10011\/revisions"}],"wp:attachment":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/media?parent=10011"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/categories?post=10011"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/tags?post=10011"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}