Retail Remix | How Companies Like American Eagle Are Innovating Through Resale

Retail Online Training



Retail Remix | How Companies Like American Eagle Are Innovating Through Resale


















ThredUP’s annual resale report predicts that the U.S. resale market will reach $70 billion by 2027, outpacing the growth of traditional retail by 9X. Why? Because consumers, especially Gen Z, are looking to make smarter, more eco-friendly buying decisions. Brands like American Eagle are tapping into this growing market by partnering with thredUP to offer innovative programs through apps like Snapchat that appeal to their young, digital-savvy customers. These initiatives reflect the brand’s DNA and cater to their customer’s preferences, a trend that thredUP believes more brands will embrace in the near future.

During this episode of Retail Remix, our host Alicia Esposito talks with Anthony Marino, President of thredUP, about the evolution of the resale market and how retailers are taking a “phygital” approach to tie the entire shopping experience together. Listen in to learn about: 

  • The universal challenges companies face bringing resale to market;
  • Ways to integrate resale into the broader customer experience and innovate through new experiences; and
  • How resale can coexist with the brand through the help of partners like thredUP.


RELATED LINKS

What is Retail Remix?

The rules of retail are constantly changing. Today, we’re in an exciting new era where brands can differentiate through experience and use technology to connect with customers in new and exciting ways. Retail Remix is a new podcast series brought to you by Retail TouchPoints, the industry’s leading source for news, insights and research for all things customer experience. Every week, we sit down with someone who is helping put a new spin on the retail experience. Hear from the top practitioners, analysts and innovators in retail, and see what new engagement opportunities await.

All audio, artwork, episode descriptions and notes are property of Retail TouchPoints, for Retail Remix, and published with permission by Transistor, Inc.

Broadcast by


Retail Online Training