Retail Remix | How 1-800-FLOWERS.COM, Inc. Creates Connection Through Unique Content Experiences

Retail Online Training



Retail Remix | How 1-800-FLOWERS.COM, Inc. Creates Connection Through Unique Content Experiences



















1-800-FLOWERS.COM, Inc., is a pioneer in the gifting and entertaining space. By taking a holistic approach to marketing and content strategy, this renowned retailer has captured hearts worldwide, transforming how we celebrate special moments and connect with one another.

During this Retail Remix episode, we sat down with Jason John, CMO of 1-800-FLOWERS.COM, Inc., to learn how the company is driving engagement and loyalty across its growing portfolio of brands. Check out this episode to learn how the company: 

  • Initiates conversations around critical life moments to serve customers in meaningful ways;
  • Integrates personalization across all brands and marketing touch points; 
  • Invests in a diverse network of content formats and platforms, from blogs to podcasts; and 
  • Leverages AI to provide value to customers through unique digital tools and services.

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What is Retail Remix?

The rules of retail are constantly changing. Today, we’re in an exciting new era where brands can differentiate through experience and use technology to connect with customers in new and exciting ways. Retail Remix is a new podcast series brought to you by Retail TouchPoints, the industry’s leading source for news, insights and research for all things customer experience. Every week, we sit down with someone who is helping put a new spin on the retail experience. Hear from the top practitioners, analysts and innovators in retail, and see what new engagement opportunities await.

All audio, artwork, episode descriptions and notes are property of Retail TouchPoints, for Retail Remix, and published with permission by Transistor, Inc.

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