Inside JCPenney’s Transformation: A Data-Driven Vision and Future-Ready Tech Stack
Editor’s Note: As 2024 comes to an end, we’re highlighting some of our most-read content of the year. We look forward to continuing to deliver […]
6 Tips on Brand-Building from the ‘Original Influencer’ Martha Stewart
In 1982, Martha Stewart made her entrance onto the mass-market stage with the publication of her book, Entertaining. She has since gone on to write […]
Strategic Synergy: Combining Contextual Advertising, Commerce Media and Marketing Data
Today, brands are continuously seeking innovative strategies to effectively reach and engage their target audiences, and commerce media has emerged as a pivotal approach for […]
Samsung, SoundHound AI among 2024 Automation and Self Service award winners
The Self-Service Innovation Summit announced the winners of its fifth annual Automation & Self-Service Awards on Dec. 10, recognizing the most innovative solutions in kiosks, […]
At 60, The Paper Store Remains Committed to Being the ‘Antithesis of Online Shopping’
Like most retailers of a certain age, The Paper Store debuted in brick-and-mortar — in this case a modest family-run newsstand in Maynard, Mass. that […]
Why Ads Can’t do it All: How Commerce Influences the Path to Purchase
You can’t advertise your way out of a pricing problem. Early this year, we were working closely with a premium nutrition brand that had launched […]
Beare Park founder Gabriella Pereira reveals her pop-up strategy
Gabriella Pereira is the director of Beare Park and the recipient of the Australian Fashion Laureate’s Emerging Designer of the Year award this year. Beare […]
These 5 retailers closed stores in 2024
Listen to the article 9 min This audio is auto-generated. Please let us know if you have feedback. Even in the best of times, retail […]
What Made the Stanley-Starbucks Collab Go Viral? The Psychology of Scarcity
Editor’s Note: As 2024 comes to an end, we’re highlighting some of our most-read content of the year. We look forward to continuing to deliver […]
Jaimie Lowe’s Thoughts for CFOs Planning International Expansion Amid Economic Challenges
Given the economic slump in some countries, many businesses are facing challenges, particularly when it comes to international expansion. However, Global Consumer Brands Executive Jaimie […]