Word to the RetailWise III

Word to the RetailWise III

Take responsibility for providing Buyers with merchandise feedback. The Buyer’s in your retail operation may be incredibly talented…but they are not mind readers. Whenever they purchase goods that will be available for sale in the stores, they rely on their skills, talent and experience. It’s…

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Holiday Sales and Policy Manuals

Holiday Sales and Policy Manuals

Policy Manuals and How They Should Not be Used If you must have a policy manual, don’t let employees hide behind it! It should go without saying that retail management and associates should never quote company policies and procedures to customers. However, as evidenced…

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Setup to Win

Setup to Win

Setting Expectations & Setting People Up to Win Make sure your new hires know what is expected of them. Here’s why… (The following is a short story to illustrate.) In a store that is part of a large international retail chain, I recently witnessed something…

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Retail Sales and Conversion

Retail Sales and Conversion

Everyone in Retail Management seems to understand that Conversion is HUGE….so why do I always have to go searching for a sales associate to sell something to me? It’s a great question. Recently, we arranged some focus group meetings, with Regional Managers, of small and…

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